Job Summary

The Senior Manager Content Marketing will drive digital traffic and engagement that translates to lead acquisition and brand awareness. This person will be equal parts creative and analytical. The ideal candidate will possess the ability to author original content that drives an emotional connection with the consumer and track the results of the engagement to make necessary improvements.

Location: Remote and hybrid opportunities available.

Essential Duties and Responsibilities

• Design, develop, manage, and execute content across all platforms, including email, blog, and social media.
• Oversee content distribution channels, paid promotion strategy, and execution plan.
• Use discretion and independent judgment to authorize original content and leading the design process with creative agency, when needed.
• Grow social media following and website organic search ranking
• Lead the collaboration with sales, marketing, engineering, and other departments to create, design, and develop promotional concepts that drive results.
• Manage the effort in working with a digital agency to develop a goal-driven, high-engagement content strategy for both consumer and provider channels.
• Provide continuing research & analysis of keywords, competitors, customers, and providers to build a relevant content strategy.
• Track social and web analytics to understand engagement levels and make improvements accordingly
• Stay updated on industry trends and adjust the content strategy as needed
• Adhere to internal policies and procedures and external industry regulations
• Develop a comprehensive, multichannel content plan that supports the customer value journey and drives revenue across paid and owned media
• Oversee the execution of content plan across all relevant teams
• Provide direction to the creative team on the ideation and production of all content
• Collaborate with the digital marketing team to continuously measure and optimize content performance
• Provide strategic direction to the social content team to ensure content drives awareness, engagement, and revenue
• Identify new opportunities and emerging social trends to capitalize on
• Lead content workflow definition for our conversational AI channels 
• Other duties as assigned

Supervisory Responsibility

This position has no supervisory responsibilities.

Travel Requirements

Travel Requirements: Less than 25%

Education

Minimum: 4 Year/Bachelors Degree or equivalent experience.

Experience

Minimum Years of Experience: 5 years of related experience

Knowledge, Skills, and Abilities

• Extensive professional focus on this foundational channel/discipline
• Building online audiences
• Understanding content marketing tactics, such as SEO, email marketing, digital advertising and social media marketing
• Creating various types of content such as ebooks, whitepapers, infographics, guides, social media posts, blogs, etc.
• Both direct to consumer and business to business marketing.
• Working with a marketing automation platform (such as HubSpot)
• Google Analytics and Adobe Acrobat/Illustrator skills
• Creating content calendars
• Managing a content marketing budget
• Positive attitude, team player, good interpersonal communication skills and able to work across company departments

Working Conditions and Physical Requirements

• Able to sit/ stand for a long period of time in an office environment
• Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components
• Regular and predictable attendance required

Disclaimer

This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.

Apply today! www.sorenson.com/company/careers/

Equal Employment Opportunity: Sorenson Communications is an EOE, Disability/Age Employer.

Company Summary

Our Mission…Harnessing the power of language, we connect diverse people and enrich the human experience.

Our Vision…To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.

As one of the world’s leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase diversity, equity, inclusion, and accessibility for underrepresented people through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services.

Sorenson’s impact vision and plan extends to supporting employment opportunities for diverse employees, customers, and communities. As a minority-owned company, we are committed to expanding opportunities for underserved communities while promoting an inclusive workplace for our own employees.