Data Analyst - Consumer Analytics

Worksite location: Dallas, TX

Client Industry: Pharma

Duration: 4-5 months , possible extension or conversion to direct hire

Pay Rate: Depending on Level of Consumer Analytics experience

Contract Type: W2 with Benefits or C2C (Individual Contractor with own LLC)

Work Hours: M-F, 8:00-5:00 CT (with some schedule flexibility). 3/2 Hybrid

JOB OVERVIEW

Assists Sales and Marketing teams in generating demand forecasts and tracking promotional ROI through tools and reports for monthly business planning.

Applies predictive analytics techniques to analyze current and historical data to predict future events by identifying data patterns and trends.

Compiles, validates, analyzes, translates, and presents performance-tracking information from various datasets, including digital and social media tracking data.

Provides Sales and Marketing personnel with insights into market and organizational trends to support brand performance and strategic goals.

Manages in-house and vendor-provided sales and marketing databases, developing and analyzing internal and external data and reports.

SKILLS/KNOWLEDGE/ABILITITES

Strong data analysis utilizing SQL and Power BI

Experience with Consumer Analytics / CX

Working experience analyzing small CPG Brands

• Experience with NIQ or NielsenIQ or retailMetrix or AcuitySpark highly desired