SNIPES Social Media Manager

Bensalem, PA

Hybrid

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it’s sponsorships or developing grassroots projects – we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program “SNIPES serves” and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview: Reporting to the Vice President of Marketing, as the Social Media Manager at SNIPES USA, you will spearhead our social media strategies and maintain our brand’s strong online presence. This role involves analyzing trends, crafting engaging content, managing community interactions, and managing a direct report. You will also be responsible for developing and executing our annual social media strategy, with a strong focus on influencer engagement and collaboration.

Key Responsibilities:

• Annual Strategy Development: Create and manage the yearly social media strategy, setting clear objectives and KPIs to enhance brand visibility and engagement across platforms.
• Strategic Content Management: Develop and oversee all published content, ensuring it aligns with our brand's creative direction and voice.
• Influencer Management: Lead influencer collaborations both in-house and with external agency support. Develop relationships and strategies that align with brand goals.
• Influencer Content Approval: Supervise and approve all influencer content to ensure alignment with brand standards and campaign objectives.
• Team Leadership: Manage and mentor a direct report, guiding their growth and productivity.
• Marketing Strategy Assistance: Collaborate in planning marketing strategies to boost web traffic and engagement.
• Performance Metrics: Track and report on key performance indicators including audience growth, engagement rates, and reach, utilizing advanced tools like Sprout Social and Excel.
• Budget Management: Oversee and allocate budget for paid social campaigns, influencer partnerships, and social first projects, ensuring optimal use of resources for maximum return.
• Customer Interaction: Engage with our community by monitoring, responding, and providing exceptional service through social channels.
• Promotional Activities: Encourage store associates to serve as Social Liaisons, enhancing brand education and content spontaneity.
• Event Participation: Extensive travel (40%) to attend events, conduct store visits, and participate in photo shoots to capture and promote live content.

Skills & Qualifications:

• Education: Bachelor’s degree in Communications, Business, or Marketing.
• Experience: 2-4 years in social media or email marketing, with proven success in strategic planning, team management, and budget handling.
• Technical Proficiency: Strong knowledge of Tracckr, Sprout Social, Excel, and other relevant digital marketing tools.
• Creative Skills: Exceptional attention to detail with a knack for identifying trends and producing brand-aligned content.
• Communication: Skilled in both internal and external communications, capable of authentic interaction and conflict resolution.
• Team Dynamics: Proven team player with a track record of flexible, adaptable, and collaborative work approach.
• Brand Passion: Genuine enthusiasm for the SNIPES brand and its community.
• Adaptability: Ability to swiftly adjust to market changes and corporate directions.
• Initiative: Self-motivated and disciplined, with a strong ability to lead projects to completion.
• Communication: Effective communicator with the intuition to anticipate and mitigate potential negative situations.

Cultural Success Factors

• Enthusiasm for the brand
• Consumer Obsessed
• Innovative Mindset
• Collaborative nature
• Skillful communicator
• Data-Driven Decision Making
• Adaptable and Flexible
• Disciplined and self-motivated

Benefits with SNIPES

• Generous Employee Discount
• Paid Holidays
• Summer Hours
• Hybrid work schedule
• PTO (Paid Time Off)
• Bonus Plan
• Affordable Health Insurance
• Retirement Contributions

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws