About SimpleTire

SimpleTire is a B2B technology enabled platform that connects all the participants in the tire industry to drive better consumer experience and improve efficiencies.

Manufacturers, distributors, tire installers, national retailers, clubs and fleets all engage on the Simple Tire platform to help deliver an improved experience to the online consumer - all the way from researching to buying to installing tires.

Proprietary technology, actionable data insights and unique talent all relentlessly focus on reinventing tire replacement to make it "way simple, way better.

The company's business model links tire manufacturers, tire distributors, national retailers, and 20,000 installation partners across the country into one seamless e-commerce network, providing consumers access to an unparalleled inventory of tires from hundreds of brands and an all-in-one tire replacement experience.

SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties.

Three primary sales channels include : 1. Direct to Consumer business led by our flagship site (simpletire.com), 2.B2B channel servicing national retailers and clubs 3.

Fleets and special programs with installers and distributors

One of the fastest growing companies in the tire industry, Simple Tire has been recognized as the best place to work for two years in a row.

It is our commitment to creating an inclusive and highly collaborative work environment that facilitates the sharing of new ideas.

A special family-like culture that celebrates diversity and brings together experts in technology and the tire industry in an agile, fast-paced environment filled with innovation.

Simple Tire partnered with Dealer Tire in 2018 and has grown more than 3x since then. SimpleTire currently operates as part of the Dealer Tire Family of Companies.

For more information, please visit : www.simpletire.com

About Dealer Tire

Dealer Tire was formed out of a family business that was founded in 1999 by the then owners of the former Mueller Tire & Brake, a Cleveland-based retail chain founded in 1918.

Today, Dealer Tire's core business manages replacement tire and parts programs for more than 20 automotive OEMs in the U.

S. and China. It serves more than 8,000 automotive dealerships from nearly 40 distribution centers across the U.S. Dealer Tire's enterprise also includes leaders across the automotive reconditioning, ecommerce and vehicle protection & warranty industry segments through its family of companies.

In October 2018, Dealer Tire announced a significant investment in the Company by Bain Capital Private Equity.

For more information about Dealer Tire, visit www.dealertire.com

About Bain Capital Private Equity

Bain Capital Private Equity pioneered the value-added investment approach. We partner with management teams to help build and grow great companies.

Our success is built on a highly rigorous approach utilizing deep industry / company insights and a significant investment in the resources and expertise to drive strategic and operational transformation at our companies.

Our global team, which now operates in eleven offices on four continents, has made more than 1,100 primary and add-on investments that have generated consistently strong returns.

Collectively, more than 10 percent of our private equity funds' commitments come from our professionals, far in excess of industry convention and reflective of both our strong principal investor mentality and confidence in our ability to generate industry-leading returns.

For more information, please visit

Position Overview

The CRM Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.

Essential job functions :

• Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
• Manage creation of ad hoc promotional campaigns and maintenance of transactional email / sms campaigns, including, but not limited to, conducting A / B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
• Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
• Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly / monthly reports on all findings
• Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone

Other Duties as assigned

Qualifications

Minimum Job Requirements

• Bachelor's degree in marketing, communications, business or other related field preferred, or relevant equivalent experience
• Minimum 2 years working on an email marketing channel with hands-on experience building and deploying promotional and transactional emails, particularly in an e-commerce business;

SMS and / or Direct Mail experience is a plus

• Demonstrated proficiency working with data to derive actionable insights that lead to business performance improvements, particularly from A / B testing data and email optimization
• Ability to prioritize and manage multiple projects simultaneously and work effectively in cross-functional teams
• Experience working with ESPs, CRMs, and inbox deliverability tools, and / or other adtech / martech platforms; experience with Iterable is a plus
• Proficient in Google Analytics and / or other web analytics tools
• Experience building monthly campaign content and multi-step email triggers
• Experience in development of reports and analysis of campaign performance

Knowledge, Skills and Abilities Required

• Excellent time-management and organizational skills
• Able to manage several tasks simultaneously to timely completion
• Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build out and deployment of campaigns
• Employs curiosity in order to go deep, ask questions, and see the big picture
• Able to operate autonomously - takes initiative and is able to work with little oversight
• Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion
• Comfort and flexibility in a fast-paced, evolving environment

Working Conditions and Physical Effort

• The working hours for this position begin at 9am EST.
• Ability to sit for long periods of time.
• Talking through the computer for many meetings and one-to-one conversations
• Continuous viewing of a computer monitor and data entry.
• Travel as necessary (

EOE Statement : SimpleTire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.

ADA Disclosure : Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact SimpleTire's Human Resources Department to discuss your specific needs.

Please feel free to contact us at [email protected] or via phone at 833-483-8232.