Silverline Company Overview:As part of Mphasis, Silverline tailors digital transformation solutions to meet your specific needs by leveraging insights acquired through 10 years in the business. We’ve completed thousands of Salesforce engagements informed by real-world expertise gained across Media and Entertainment, Financial Services and Healthcare industries. From strategic planning and implementation to managed services, we guide clients through every phase of their journey, enabling continuous value with the Salesforce platform. We also offer CalendarAnything, a popular scheduling application on the AppExchange, as well as industry-proven accelerators.

Silverline Value Proposition:Silverline employees are a diverse group of global professionals who are passionate about creating rewarding experiences for our teams, our clients, and the world we live in. Silverline's culture of collaboration, inclusion, and career growth plays a vital role in our success. Come be a part of our team and join the fun!

Role Overview:

The Marketing Cloud Automation Solution Architect (MC SA) is a highly strategic role within a Salesforce Marketing Cloud engagement. The MC SA is responsible for envisioning the overall solution design and roadmap for client’s Salesforce Marketing Cloud initiatives. 

Marketing Cloud Automation Solution Architects are particularly adept at engaging customer stakeholders to distill business requirements into a solution architecture and system design across marketing, sales, and technology platforms. In addition to envisioning and articulating solution design, the MC SA are responsible for leading all aspects of a project implementation, including build, test, training, and launch activities

Role Responsibilities to the Client

• Engage customer stakeholders to understand desired business outcomes
• Lead onsite client workshops and facilitate discovery activities
• Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
• Translate business requirements / user stories into an optimal solution design that is both scalable and maintainable by the client
• Develop a trusted adviser relationship with the client
• Provide technical consultation and training for clients on the Salesforce Market Cloud features and functionality for optimal benefit
• Guide clients to shape marketing automation system design and strategy

Role Responsibilities to the Internal Project Team 

• Owns the overall solution design
  • Provide SME guidance to team members as needed
• Consults with the Marketing Cloud Technical Architect on technical design aspects
• Delegates account configuration activities to MC TA.
• Collaborates with Project Team manager in managing scope, timelines, and deliverables
• Adheres to process methodology tasks and milestones 

Role Responsibilities to the Silverline Management

• Demonstrate Silverline’s core values
• Adheres to process methodology tasks and milestones
• Provide constructive feedback on delivery processes and practices where applicable for continued process improvement

Technical Skills & Attributes

• Expert with Marketing Cloud’s Email Studio, Automation Studio, Mobile Studio, Journey Builder, MC Connect, Audience Builder, and SQL Query builder
• Expert with facilitating discovery and design workshops, as well as requirements gathering
• Proficient with business modeling and process documentation
• Proficient with database design
• Understanding of AMPScript, HTML, XML, and JavaScript
• Understanding of Marketing Cloud SOAP and REST APIs
• Understanding of client-side web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery, Java
• Experience with scoping and identifying new project work
• Deep knowledge of Salesforce ecosystem
• Familiarity with Content Management, POS/Commerce, or Web Analytics
• Familiarity with security standards such as TLS, SSL, data encryption preferred
• Preference for experience leading Interaction Studio and/or CDP implementations.

Data Cloud / CDP desired skills:

• Specializes in gathering and analyzing information related to data integration, subscriber management, and identify resolution
• Relevant Salesforce Data Cloud experience or equivalent Customer Data Platform/Management experience preferred
• Experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
• Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
• Knowledge of Data Governance and Data Privacy concepts and regulations a plus
• Data Cloud Certification/Accreditation desired.

Personalization (Interaction Studio) desired skills:

• Help customers realize and execute on a 1:1 personalization vision that unifies a customer’s experience across touch points (web, mobile app, email, sales service, POS, etc.).
• Deep understanding of web app technologies with experience both implementing and advising customers on best practices.
• Deep Understanding of ETL data processing
• Understanding of web application architecture including single page applications and server-side HTML web applications.
• Understanding of web technologies including HTML5, CSS, APIs, and Javascript
• General understanding of mobile app technologies with experience both implementing and advising customers on best practices
• Personalization Accreditation desired.

Soft Skills

• Owns the room in client-facing activities
• Highly consultative
• Facilitates collaboration
• Accountable to the project team in deadlines and deliverables
• Adheres to Adaptive Methodology and associated processes
• Defaults to over-communicating
• Has a bias for action
• Values teamwork
• Maintains a positive attitude
• Strong under pressure
• Is personable
• Strives to improve
• Stays abreast of Salesforce technology landscape