It's our people that make Shoes For Crews special! We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support and respect. It's much more than a great place to work, it's where our crew looks forward to Monday, not Friday.

What You Will Love About US

• Great Company Culture-Awarded one of the TOP companies to work for
• Competitive salary
• Generous Health Benefit Package (some at NO cost)
• Prepare for the future-401(k) (with 3% match)
• Paid vacation, holidays, and sick leave
• Hybrid and remote schedules
• Employee recognition platform
• Employee discounts (Including a FREE pair of shoes
• Wellness program
• Robust onboarding program
• QUPID Committee
• Engagement Committee

Our mission is to keep the workforce safe on the job with comfortable, quality protective footwear solutions-reducing accidents and saving money!

Position Summary:

The Omni-Channel Specialist candidate is an exceptional, results-driven marketing specialist with expertise across all digital channels. This Specialist has strong experience with CRM, omni-channel, customer data, segmentation, planning, messaging and communications, customer engagement, retention, and cross-functional collaboration. Thwill assist the Omni-Channel Manager in setting a long-term vision and omni-channel strategy for our B2B, B2B2C, and store customers segments and play a role in our MarTech integration. This position will partner with the Marketing, Sales, IT, Customer Success, Stores, and Ecommerce Teams to develop a coordinated, customer-centric marketing approach based on data and insights.

Key Responsibilities and Accountabilities:

• Assist with the B2B and B2B2C customer omni-channel marketing strategy, testing, execution, and measurement for all CRM/Lifecycle campaigns that deliver measurable business impact.
• Partner with Omni-Channel Manager on defining the segmentation strategy that enables personalization at scale.
• Engage with our customers across various digital and traditional touchpoints (email, SMS, direct mail, paid media, social, and website), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization, and growth.
• Assist in developing communications and messaging strategy and execution across channels and customer journeys for our B2B and B2B2C audiences.
• Manage the calendar and marketing automation workflows for omnichannel campaigns, ensuring the latest activities are flawlessly executed and shared with relevant stakeholders.
• Leverages analytics data to measure results, gain insights into campaign performance, and optimize channel performance.
• Collaborate with the analytics team to create reporting and dashboards to better understand CRM performance and create transparency across the organization.
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting third-party tools to support team goals.

Qualifications and Skills Required:

• Bachelor's Degree
• 3 years CRM and digital marketing experience with proven expertise and effectiveness across audiences and channels (Email, SMS, website, social, paid, direct mail, etc.).
• Past experience working in email, SMS, and other digital channels with understanding of digital marketing concepts and metrics.
• Knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics.
• Email marketing skills with experience creating, testing, and executing campaigns in ESP platforms.
• Experience using CRM tools (e.g., ESP, SMS, CDP) and analytics & data visualization tools (i.e., Tableau).
• Business-to-Business (B2B) required; Business-to-Consumer (B2C) experience a plus.
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives.
• Understanding of testing frameworks and methodologies and the ability to design end-to-end experiments.
• Storyteller with experience building compelling campaigns that support the brand and resonate with relevant audiences.
• Excellent interpersonal, presentation, communication, and writing skills.
• Ability to effectively prioritize and execute tasks in a fast-paced environment.
• Critical thinker with a problem-solving mindset
• Strong project management experience; have solid organization and prioritization skills.
• Team-oriented with the ability to adapt quickly in a growing, dynamic company.

Education Required:

• Bachelor's degree in marketing, business, or IT; MBA a plus
• 3-5 Years of experience in a related field and/or position

This job description is not intended to be all-inclusive. Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization.

Shoes For Crews is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion, disability, marital status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state, or federal laws.