ABOUT THE ROLE

Serena & Lily is a direct-to-consumer, luxury home furnishings company with headquarters in Sausalito, California, and Design Shops in twenty cities (and counting!). We are seeking a curious self-starter interested in being an integral part in building out our marketing analytics capability to assist in developing insights across channels. This person will be taking on significant ownership responsibility in the creation and ideation of reporting needs across marketing. Our ideal candidate is inspired by looking under the hood and tinkering with data to uncover insights and loves having the agency to quickly put those discoveries into action. The Digital Marketing Analyst will also be responsible for supporting the day-to-day management of Serena & Lily’s digital marketing channels, including but not limited to paid search (SEM), video, and search optimization (SEO) campaigns. The Digital Marketing Analyst will report directly to the Director of Growth Marketing & Analytics to help grow these channels with a focus on acquisition and growth.

RESPONSIBILITIES

• Responsible for daily budget pacing & monitoring budget distribution and performance of paid ad campaigns
• Provide weekly channel performance reporting with actionable insights to inform optimizations using platform data, Sigma, Excel, Looker, SQL, and Google Analytics
• Create and maintain holistic marketing dashboards that merge marketing and overall business data to fuel enhanced insights
• On a regular and ad hoc basis, uncover insights and make recommendations to channel leaders to achieve business goals and make campaign improvements
• Research paid advertising competitive landscape and report findings to the larger team
• Collaborate and maintain relationships with critical external media partners
• Execute paid ad setup, QC, and optimization across networks (Google, Bing, Meta, and Pinterest, etc.) with an eye towards acquisition, and incrementally boost share of search traffic and conversion
• Liaise with eCommerce, Merchandising, and Customer Experience teams to execute 360 marketing campaigns and amplify marketing coverage

QUALIFICATIONS

• 2-4 years of marketing analytics experience inclusive of building out reports (design, data cleaning, data transformation, calculations)
• Proficiency in SQL and BI tools
• Owned at least one performance marketing channel budget and was responsible for that channel’s performance outcomes is a plus
• Curiosity and a desire to learn
• Ability to work in ambiguity
• Self-starter
• An interest in data science and a passion for using data to make decisions
• Highly organized
• Proactive approach to problem solving
• Adapts quickly to changes
• Extreme attention to detail
• Strong analytical skills
• Excellent written and verbal skills
• Proficient in Microsoft Excel
• Effective communicator with internal and external parties; must have the ability to work in/with cross-functional teams
• Enjoys interior design and an interest in the home furnishings industry is a plus

COMPENSATION:

• $80-90K depending on experience
• Employees (and their families) are covered by medical, dental, vision, and basic life insurance should they choose to participate in Serena & Lily’s benefits. Employees can enroll in our company’s 401k plan. During the first year of employment, full-time employees accrue twenty-one days of PTO and seven paid holidays throughout the year.