POSITION SUMMARY

The Physician Liaison is responsible for forming, growing and maintaining long term relationships with referring physicians, advanced practice providers, specialists, referral coordinators and other clinical groups to increase new patient referrals in an assigned geography. The Physician Liaison is responsible for ensuring referring provider satisfaction with access, communication and service using a consultative approach, outreach and other marketing tools.

This role is critical to SENTA Partner’s overall success in achieving its vision of becoming the industry leading organization for ENT & Allergy physicians.

TRAITS / SKILLS

Motivated | Relationship Builder | Excellent Communication Skills | Professional | Personable

Highly Organized | Responsible and Accountable

MAJOR DUTIES AND RESPONSIBILITIES:

• Develops and grows strong relationships with direct referral sources through scheduled account visits to increase new patient referrals.
• Conduct in person visits and presentations to referral sources, introducing ENT and Allergy services and new service lines.
• Obtains, interprets, and analyzes physician referral data to 1) optimize effectiveness, efficiency, and 2) to prioritize logistics (routing) plans to reach weekly and monthly objectives.
• Leveraging SalesForce CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.
• Promotes and participates in community awareness through events and outreach.
• Defines and continuously refines competitive landscape and message to the assigned practices.
• Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.
• Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.
• Facilitate introduction of new SENTA providers to referring physician & relevant support staff in assigned geography through field marketing, meet and greets, etc.
• Ensures all new referral sources receive appropriate and timely educational information (i.e., physician bio, patient outcomes data, new treatment updates, etc.)
• Works with organization’s leadership on referral source retention & growth strategies.
• Prepares monthly and quarterly reports and reviews findings with the physicians & leadership.
• Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
• Actively demonstrates commitment to providing excellent customer service.
• Actively participates in educational activities/self-development to enhance professional growth.
• Maintains professional appearance and conduct as established by the organization.
• Encourages and maintains confidentiality in all interactions with physicians/providers.
• Other duties as assigned.

EDUCATION AND EXPERIENCE

• Bachelor’s Degree OR Associates degree with minimum of 2 years of sales/healthcare experience (required)
• Healthcare sales and/or marketing experience required, pulmonology, urgent care, primary care, pediatrics, allergy, ENT and endocrinology experience a plus.
• Experience with SalesForce CRM a plus

SPECIFIC SKILLS

• Possess excellent in person communication skills.
• Disciplined to work independently.
• High-level of energy, desire to succeed, and confidence.
• Ability to multi-task in a fast paced environment while recognizing and determining priorities.
• Excellent organizational and time management skills.
• Ability to communicate effectively, both orally and in writing
• Must have strong working knowledge of computer and Microsoft Office programs.
• Must follow professional dress code.

WORKING CONDITIONS

• ENT and Allergy office environment
• Travels within the assigned geography
• Position covers Shelby, Gastonia, Belmont, Charlotte