Roles & Responsibilities

Responsibilities

• Execute local Marketing & Sales tactics in line with agreed attraction strategy, and in collaboration with the Marketing Manager, General Manager and Brand Marketing.

• Remain up to date on products / attraction changes and ensure that internal and external partners have accurate marketing assets and information on hours, pricing, promotions, events, etc.

• Works with the Marketing Manager to manage social media channels, website, and day to day activities, including online advocacy, promotions, emails, newsletters, influencer program, etc.

• Monitors customer responses on review channels and social channels, including customer service support and potential crisis issues as they arise, and work closely with relevant business partners to respond.

• Works with the Marketing Manager to create accurate and compelling in-attraction signage and advertising assets - including graphic design and video editing following brand guidelines

• Coordinate and traffic all creative needs - including advertisements, website listings, promotions, sales collateral, event materials, and phone messages.

• Works with the Marketing Manager and Operations on event and PR coordination as needed.

• Proofread copy to check spelling and grammar, comfortable with learning brand voice and writing clear, creative, and persuasive copy as needed.

• Collaborates with the Marketing Manager to request vendor quotes, generate PO's, log, and track all marketing related operating expenses.

• Coordinates with internal departments to set up tickets and promotions, ensuring descriptions, calendars and rate details are kept up to date

• Coordinates marketing efforts targeted to groups including direct mail and email campaigns and representing the attraction at trade shows when needed.

• Works with the Marketing Manager to secure and fulfill local, regional, and national promotional opportunities & develop relationships.

• Understands, reviews, and analyzes sales by promotions in a weekly marketing summary to ensure effectiveness of promotions.

• Daily, weekly, and monthly reporting as required.

• Explores and coordinates new partnerships to extend advertising / promotional opportunities.

• Responds to guest inquiries and supports through in person, phone, social media, and email communication

• All other tasks as assigned.

Qualifications & Experience

Health & Safety:

Employees are responsible for the safety of themselves, their colleagues, and guests (where appropriate), in line with the Group Policy (HS001) and the law. They must ensure that they follow safe working procedures for all work activities that they undertake, and they must not use any tools or equipment for which they have not been trained. Where incidents do occur, they must ensure that they are reported to their line manager and must cooperate with any investigation as appropriate.

Qualifications

• College degree in a communications, marketing and/or related field, or equivalent experience
• Extensive knowledge of Microsoft Office, Photoshop, and video editing software
• Excellent communication and motivational skills
• Proven ability to work on multiple projects simultaneously and multitask as necessary
• Great organization skills, detail oriented and self-starter
• Ability to work with people from all levels of discipline
• Open to new learning and quickly adapts to change

Work Environment:

Various inside and outside locations with varying temperatures and floor surfaces.

Benefits

About The Benefits

In return you will find a competitive salary and benefits package including robust and affordable medical, vision, & dental plans, generous PTO, company-paid life and disability insurance, 401(k) matching plan offering and free entry to all of our Merlin attractions which also extends to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

About Us

Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family

Pay Range