Scoreboard Bar and Grill, a smoked bbq restaurant located across from the the Opryland Hotel, is one of Nashville's greatest traditions.

We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound social channels. The Social Media Manager's responsibilities include creating/scheduling social media feeds, executing culinary photo/video shoots, tracking and analyzing the performance/growth of their managed channels, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with social media management specifically within restaurants/hospitality. Be able to conceptualize creative ideas and effectively bring them to the life on social media. Ultimately, you will help us build and maintain a strong and consistent brand through social media.

Job Duties

• Manage and maintain restaurant social media channels (Facebook, Instagram, Tik Tok, Twitter, LinkedIn)

• Plan and execute culinary photo & video shoots.

• Coordinate with operations to ensure smooth planning and execution of content shoots.

• Schedule, Execute, and conduct all Photography / Videography Shoots weekly with the Senior Social Media Manager.

• Oversee community management for designated channels

• Create and post weekly social assets daily

• Deploy successful social media campaigns and own their implementation from ideation to execution.

• Produce and deliver content that can be used across multi-channels

• Work hand in hand with Digital Marketing Manager for all content-related needs for advertising campaigns.

• Forward-thinker on all important dates throughout the year in Local Market. i.e. holidays, Events, Sporting Events.

• Build strategic relationships and partner with key industry players, influencers, agencies, and vendors.

• Oversee and work weekly with direct supervisor i.e. Senior Social Media Manager for all graphic, feed, and asset requirements.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Working odd hours throughout the year i.e. holidays, Festivals, Pop Up Events, and other locally driven events.

• Effective Team Player & Collaborator.

• Brainstorm and conduct think-tank sessions to drive new and develop new revenue streams.

Requirements:

• Proven work history in Social Media Manager related role in Hospitality & Entertainment.

• Must be able to work night and weekend events in high-energy venues.

• Demonstrable experience in marketing together with the potential and attitude required to learn.

• Previous experience conducting and managing restaurant photoshoots

• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

• A sense of aesthetics and a love for great copy and witty communication.

• Up-to-date with the latest trends and best practices in online marketing and measurement.