Position Title:
Digital Media Specialist
Position Type:
Fixed Term (Fixed Term)
Salary Range:
$22.02 - $25.31 per hour; commensurate with experience
Pay Frequency:
Hourly A. POSITION PURPOSE
The position reports to the Director of Marketing and Communications and provides support for the School of Engineering's website and digital media presence used to market the SoE. The position identifies, recommends, and develops web resources, digital media, and technology improvements that are consistent with the goals and strategic directions of the University and the SoE.
This is an on-campus position that must be able to deliver projects successfully and on time with little oversight.
ESSENTIAL DUTIES AND RESPONSIBILITIES
SoE's Website and Social Media used to Market the SoE
Assist supervisor by maintaining all digital media.
Assist the supervisor with evaluation and redesign website
Run Google analytics for the SoE's website.
Serve as a resource to faculty and staff to create and edit SoE web pages, including content, images, links, structure, design, and functionality.
In conjunction with the SoE Communications and Alumni Relations Specialist, write and edit content for information accuracy, consistent style, adherence to a common marketing voice, and greater user satisfaction.
Attend monthly meetings hosted by University Marketing and Communications as SoE's Website Administrator.
Maintain SoE's social media presence by posting and interacting with other University accounts and followers
Assist supervisor by maintaining the SoE's social media content calendar
Run analytics for SoE social media channels through University social media management tools
Content Creation and Design Work
Design, create, and maintain SoE media content, including graphics and post-production work of video and photography
Assist supervisor by implementing strategies in collaboration with the Marketing and Communications team to create new content, i.e., interviews, documentaries, advertisements, promotional videos, etc.
Assist supervisor by implementing digital media and marketing strategies, in collaboration with the Marketing and Communications Team, to target various SoE audiences including, but not limited to, current students, alumni/ae, donors, corporate partners, and prospective students.
Assist in the conceptualizing, creation and displaying material to further SoE and University goals.
Online Software Applications, Data Collection, and Emerging Technologies
Assist with electronic applications/software including, but not limited to SoE's digital signage, existing and potential survey forms, and special events electronic registration, payment applications, and viewing portals.
Ensures data is imported accurately into the prospective databases, where appropriate, and runs reports.
Assist supervisor with special marketing projects to utilize technologies including AR, VR, and AI.
Other Duties as Assigned
Complete special projects assigned by Director of Marketing and Communications.
May represent the SoE Marketing and Communications team in meetings and/or committees.
Supports Marketing and Communications team with SoE events as needed.
PROVIDES WORK DIRECTION
May supervise student employees.
GENERAL GUIDELINES
Assists supervisor by recommending initiatives. implementing changes to improve quality and services. Assists supervisor by Identifying cause of problems; develops and presents recommendations for improvement of established processes and practices. Supports supervisor by maintaining contact with customers and solicits feedback for improved services. Maximizes productivity through use of appropriate tools; planned training and performance initiatives. Researches and develops resources that create timely and efficient workflow. Prepares progress reports. Informs supervisor of project status. Ensures completeness, accuracy and timeliness of all operational functions. Implements guidelines to support the functions of the unit.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
1. Knowledge
Demonstrated ability to learn, apply new web design, development software, and best practices.
Knowledge of digital media and strategic marketing practices including Twitter, Facebook, Instagram, LinkedIn, etc.
Knowledge of SEO best practices
Foundational understanding of university wide media services and technology support systems to support SoE faculty, staff and students.
Understanding, support of the Jesuit tradition of education, and a commitment to the fundamental values of service to others, community and diversity.
2. Skills
Excellent customer service skills especially working with faculty, students and staff from varying educational and cultural backgrounds and varying technical expertise.
Strong writing, editing, and design skills.
Possess working knowledge of current HTML Standards.
Must be proficient in design software including Adobe Photoshop or Canva.
Must be proficient in Google Suite tools (Docs, Sheets, Forms, Slides, Calendar)
Experience with content management systems, specifically Terminal Four, a plus.
Experience with Adobe Illustrator and InDesign, a plus.
Experience with AR, VR, and AI, a plus.
3. Abilities
Demonstrated ability to implement projects and meet deadlines.
Ability to work independently and as a team member.
Skills in mentoring student employees.
4. Education
Bachelor's degree in web design and development, communications, marketing, or related field, preferred but not required
5. Years of Experience
Two year's experience required
F. PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
Travel to other buildings on the campus.
G. WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment.
Offices with equipment noise.
Offices with frequent interruptions.
COVID-19 Statement
The health and safety of the university community is a top priority. All Santa Clara University students, and employees are required to be vaccinated against COVID-19 or request a medical or religious exemption. Please visit our COVID-19 webpage for additional information.
EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, see https://www.scu.edu/title-ix/policies-reports/
Title IX of the Education Amendments of 1972
Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is Aaron Zisser, Director of Equal Opportunity and Title IX, 408-551-3043, azisser@scu.edu , www.scu.edu/title-ix . Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Santa Clara University affirms its' commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources , and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at iahluwalia@scu.edu .
To view the full job posting and apply for this position, go to https://wd1.myworkdaysite.com/en-US/recruiting/scu/scu/job/Santa-Clara-CA/Digital-Media-Specialist_R3806
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