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Description
The Marketing Generalist provides tactical support to achieve Salem Health’s marketing and communications strategic objectives. This is achieved through the development and implementation of tactical marketing plans for assigned projects. The Marketing Generalist applies expertise to set measurable objectives, oversees the work of Marketing project teams and communicates effectively with the client to ensure quality, satisfaction, and completion of activities on time and on budget.
EXPECTATIONS OF ALL SALEM HEALTH TEAM MEMBERS:
Reflect Salem Health’s values: excellence, caring, integrity, accountability, teamwork.
Function
Works with Marketing leadership and the Marketing team to develop and effectively create and implement Salem Health marketing plans and projects, as assigned. Incorporates organizational objectives and new business opportunities with specific marketing tactics designed to attain measurable results; Considers competition, barriers and opportunities in tactic development; Identifies innovative tactics to ensure optimal outcomes, manages resources, and monitors metrics to effectively report results; Ensures effective and efficient project management results and outcomes fulfillment through collaboration with and engagement of the Marketing team and external vendors, as needed; Works proactively with clients and service lines to ensure alignment, efficiency and coordination of marketing goals and tactics across the health system.
Coordinates various projects, as assigned, establishing tactics, assigning tasks and documenting progress in department’s project management system, clearly specifying deliverables, deliverable ownership, budget and timelines; Monitors progress against schedule, communicating issues, as appropriate; Ensures appropriate reporting of project status to project sponsors and leadership, as needed; Ensures brand compliance of all message development, promotion, and production of materials, including adherence to corporate identity/graphic standards and alignment with Salem Health’s brand promise.
Creates marketing and communication collateral to support marketing and communication department strategies. Works directly with department leaders and team member to coordinate strategy development and to utilize digital and traditional channels to ensure optimal engagement. Creates content for website, advertising, and patient facing education (digital and hard copy).
Full Time
$69k-89k (estimate)
02/21/2024
05/16/2024
The job skills required for Marketing Generalist include Leadership, Project Management, Collaboration, Integrity, Communicates Effectively, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Generalist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Generalist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Generalist positions, which can be used as a reference in future career path planning. As a Marketing Generalist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Generalist. You can explore the career advancement for a Marketing Generalist below and select your interested title to get hiring information.