The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.
Supervisory Responsibilities:
• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.
Duties/Responsibilities:
• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Performs other related duties as assigned.
• Manages CRM Automation as well as segmentation and targeted communication strategies
• Develop and lead comprehensive digital marketing strategies, encompassing SEO, SEM, and social media, to drive brand awareness and engagement
Required Skills/Abilities:
• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.
Education and Experience:
• Bachelor’s degree in Business Administration, Marketing, or related field required
• At least 10 years of experience in marketing
Physical Requirements:
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.