Overview

As the Senior CRM and Email Marketing Manager, you will be responsible for helping to drive customer loyalty and retention both in retail and on-line through the delivery of insights and targeted customer communications. Working alongside the CDO and the external CRM agency, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organization as the business continues its rapid expansion. This role reports directly to the Chief Digital Officer. 

Responsibilities

What you'll get to do: 

• As owner of the email KPI’s and relationship with the ESP, you will be responsible for ensuring that email targets are communicated and work with the ESP to develop and deliver the email strategy/roadmap to deliver against targets
• Manage the scheduling, testing and deployment of all customer email campaigns and using the Zeta platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring
• Work closely with the editorial team to manage the daily and triggered campaigns, ensuring the timely deployment of emails to maximize revenue potential
• Track the weekly performance of emails KPI’s against the weekly and monthly targets and communicate the performance of emails to internal, executive, stakeholders
• Develop a testing strategy to identify the optimal deployment times for emails and provide insights back to the Editorial, Creative and Tech teams
• Run regular workshops with the creative team to educate them on best email practices e.g. optimizing email for mobile and social media
• Ongoing management and continued segmentation of email database to identify and target potential high value audiences
• Work with the marketing team to identify optimal channels for acquiring new email subscribers via competitions, social media campaigns and other online channels; monitor churn of new acquisitions and test different options for driving conversion to purchase within first three months
• Manage the delivery of response data for tactical lifecycle email campaigns to the CRM agency to facilitate the measurement of targeted tactical on-boarding, reactivation and retention campaigns
• Work with the ESP provider and the internal IT team to ensure correct data is flowing between DataMart and ESP
• As owner of the on-site email sign up process, work with the Creative team and ECommerce team to scope the design and integration of a seamless one-step account registration and email sign up process
• Manage the quality and consistency of data capture across all customer touch points including the website, stores, events, call center and in store events
• Present monthly reports and analysis to the marketing teams on the growth of the marketable customer database, developing initiatives to help improve and drive in store data capture including in store events and staff incentive schemes
• Work with the CDO and CRM agency to implement tactical customer lifecycle marketing campaigns via email and direct mail following the completion of a full customer segmentation analysis

Are you ready to RUN with us? Let’s see if you have what it takes:

• Over 7 years email / CRM experience ideally within a multi-channel retail environment.• Advanced level of computer literacy in Microsoft packages, particularly in Excel• Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms (Zeta experience a plus)• Excellent communication skills both verbal and written• Numerate and analytical • Ability to organize and prioritize• Excellent team player and interpersonal skills• Accurate, systematic and methodical• Numerate with the ability to produce reports and derive valuable insights and analysis.• Self-motivated, driven with a desire for constant improvement • Numerate, analytical, inquisitive, creative with a passion for consumer data

Qualifications

Embrace the rewards! 

• Earn competitive pay! 
• Enjoy employee pricing on all your favorite gear, shoes, and accessories. 
• Take advantage of paid race entries so you can get moving and have fun. 
• Extensive benefits package including vacation, sick time, medical, dental, and 401k. Even pet insurance! 

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

• We’re committed to protecting your privacy rights. We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment. 
• After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws 

Compensation Min

Compensation Max