The Enrollment and Marketing Administrator is the point of contact and facilitator of the enrollment process with prospective families from inquiry to enrollment. They work with leadership to establish and carry out enrollment and marketing objectives. This person is an integral member of the administrative team supporting and managing many different work streams. They interface with all members of the RWS community (faculty, staff, parents, students, alumni, board) through events, committees, and other responsibilities. They have a deep understanding of the school and an interest in Waldorf education in order to attract and retain mission-aligned families.

Essential Functions:

Enrollment:

• Facilitate admissions from inquiry to enrollment, with lens of Waldorf education, RWS mission, and DEIJ principles
• Provide tours and information sessions to prospective families.
• Manages multiple digital platforms for admissions and enrollment (Ravenna, TADS, Blackbaud, Google office suite)
• Maintain reporting dashboard to track statistics and review data on a regular basis
• Support retention of students by hosting events, coordinating with other committee members
• Develops budget and ensures spending is within budget
• Participate in Financial Aid administration and notification
• Manage re-enrollment process
• Manage onboarding/orientation of new families
• Work with the Director of Administration to establish tuition rates, financial aid policies/procedures, and strategic enrollment management
• Collaborate with faculty to facilitate new student admissions
• Manage other program enrollment and coordinate with other colleagues to facilitate registration
• Maintain positive relationships with parents and respond to parent concerns/questions
• Maintain positive, professional relationships with colleagues
• Engage in on-going professional and personal growth
• Fulfill other duties, as assigned, relative to the job responsibilities

Marketing:

• Establish/Review marketing objectives annually and work towards these goals on an ongoing basis
• Develop marketing events in collaboration with administration
• Support and plan other external facing events
• Determine and implement advertising for school in collaboration with administration
• Create marketing materials in collaboration with external partners
• Use Canva to create materials, use WordPress and photo/video editors for content creation
• Create and edit social media posts, blog posts
• Manage google listing, private school review sites
• Collect contact information and develop relationships with alums to better understand their transition, and to develop ambassadors for RWS

Competencies:

• Focused analytical skills with an anticipatory mindset
• Ability to balance multiple demands in ways that are well organized
• Ability to demonstrate genuine appreciation and respect for all school community members
• Ability to manage difficult situations with confidentiality and sensitivity
• Excellent human relationship skills with children and adults
• Positive, professional relationships with colleagues
• Positive, professional relationships with parents and volunteers
• Clear and timely communication with parents and colleagues
• Excellent oral and written communication skills

Experience

Required:

• 3 years experience working in an enrollment management or coordinator position

Preferred:

• Marketing experience in a school setting
• Enrollment experience in a school setting
• Understanding of and/or willingness to learn about Waldorf education

Compensation and Benefits

The salary rate for this regular, full-time, exempt position is $42,000 to $54,000 per year, depending on exact experience and qualifications. This is a 12-month school year position beginning on or around July 1, 2024 (could start earlier, closer to mid-June) and expected to end on or around June 30, 2024. RWS offers the following benefits to full-time staff:

• 90% Tuition remission for dependent child/ren enrolled at RWS
• 80 hours Paid Time Off (PTO) per year
• Free Aftercare for dependent children during scheduled work hours (children must also be enrolled in a school program.)

To apply

Interested applicants should complete the application and submit their resume and cover letter. Priority consideration will be given to candidates that apply by April 1, 2024; the position will remain open until filled.

• Bachelor’s degree or higher from an accredited institution
• Certification in Waldorf Education or the willingness to commit to
• 5 years of teaching experience
• Supervisory experience in a school setting

Preferred

• The preferred candidate will have a background working in Waldorf Education and demonstrated leadership experience as it relates to curriculum, student assessment, faculty evaluation and professional development, community building and engagement, facilitation and problem resolution. The Director of Education will be expected not only to be enthusiastically accessible to students, staff, and the parental community, but also be a compelling advocate for Waldorf education to the greater Richmond community.

Compensation

• commensurate with experience

Richmond Waldorf School was founded in 1996 with a passion for providing children a holistic education that falls in alignment with their natural human development through hands-on, nature-rich, and play-based experiences. We are dedicated to providing a learning environment that cultivates creative thinking, genuine inquiry, and a love of learning. RWS has grown from a single Kindergarten classroom to a campus that serves over 185 students from Pre-K through 8th grade. Our specialty program includes Movement Arts, Russian, Spanish, Biking, Handwork, Woodwork, Visual Arts, and Latin. Richmond Waldorf School is a Candidate School of AWSNA (Association of Waldorf Schools of North America), SAIS (Southern Association of Independent Schools) and is a member of WECAN (Waldorf Early Childhood Association of North America). We have a College of Teachers, Board of Trustees, and Parents Association that help ensure support for the health of the school.

Our school is located on a beautiful, urban campus in the Northside of Richmond, Virginia in close proximity to Virginia Commonwealth University, University of Richmond, and only a few hours from the Blue Ridge Mountains, Washington, DC, and the coastal beaches of Virginia and North Carolina. Richmond is a rapidly growing city with amazing restaurants, a thriving art and music scene, and a plethora of outdoor parks and walking trails. The James River winds its way through the heart of the city, offering four seasons of adventure and beauty.

To read more about our school, please go to our website at www.richmondwaldorf.com.