• _Bachelor’s degree in marketing, advertising, or communications
• Past work experience in marketing/public relations position or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Proficient in Microsoft Office programs and Google Suite
• Advanced written and verbal communication skills
• Ability to handle multiple projects at one time effectively
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• 1-2 years of social media management experience
• Familiar and comfortable tracking and reporting social media analytics
• Knowledgeable on social media platforms, including but not limited to: TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn
• Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once
• Experience in event planning, promotion and execution is a plus

Additional Qualifications and Skills:

• Graphic design skills are preferred
• Entry level video editing skills are preferred
• Ability to work quickly, and methodically, to make deadlines and catch onto trends in social media/digital marketing
• Strong attention to detail and initiative to complete tasks efficiently
• Must be able to self-govern, manage time wisely, and prioritize
• Work alongside the team to create a plan for social media strategies
• Must be visually analytical, appreciate aesthetics and brand consistency
• Outgoing personality is a plus
• Monitor posts to ensure brand message is consistent from the terminology used to images posted

• Essential Duties & Responsibilities: Participation in planning internal and external communication strategies
• Developing and producing key communication materials including press releases, feature stories, social media content and talking points for speeches
• Preparing spokespeople for proactive media relations
• Assist the Marketing Director with everyday tasks. (i.e. reviewing charitable giving/donations, social media, content creation, etc.)
• Assist with the development of creative concepts and marketing strategies
• Tracking trends and reporting back to team with findings
• Promoting content across multiple channels
• Build and maintain an internal department calendar
• Implement content/posting schedule to increase followers on popular social media websites such as TikTok, Twitter, Instagram, Facebook, YouTube and LinkedIn
• Plan, coordinate, and execute internal and external events
• Interact with followers and potential customers by communicating and answering questions through the company's social pages
• Audit and oversee marketing campaigns firm accounts daily
• Prepares, trains and oversees firm employee’s involvement with marketing strategies. (online reviews and general brand representation)
• Monitor supplies/promotional items/apparel and re-order as needed
• Measure and report performance of marketing and PR campaigns to leadership
• Effectively and professionally communicates with external vendors, leadership at the firm, and co-workers
• Maintain and oversee firm’s brand on external sites. Respond/address comments/messages in a timely manner
• Prioritize and execute daily tasks in a timely manner

Additional Information:

• Includes some evening and weekend work.
• Position is located in Jackson, MS.
• The Marketing/Public Relations Coordinator will report to the Owner, Marketing Director and Chief Operating Officer/Managing Partner