THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a marketing strategist, brand steward and creative visionary and lead a growing small team of social media, ad buyers, creative and marketing generalists. Revive is a growing brand, expanding in both channels and retail outlets and needs the attention of a marketing director to put channel strategy in place and marketing initiatives to support DTC, Amazon and Retail.

Key Responsibilities

• Lead the Revive Marketing Team to grow awareness and education of the brand and products.
• Manage marketing strategy across channels - develop, implement and analyze an integrated marketing strategy and plan to drive the business and result in awareness, education, trial, repeat and loyalty
• Lead creative marketing campaigns, both evergreen and product-centric, and manage execution effectively across channels and platforms, meeting ROAS targets and other KPIs
• Be a champion of the brand.
• Be the expert on vitamins and wellness. Research and understand market trends and seasonality of health topics and supplements to structure key drive periods and build effective, relevant and meaningful campaigns
• Be a liaison to key retailers such as Vitamin Shoppe and GNC to understand their seasonality of vitamins and wellness supplements. Develop editorial-style calendar that ties in general market drive periods with retailer calendars to align campaigns and create relevant content.
• For example, February is American Heart Health month. Our content in February should educate on heart health topics and push our products that support heart health.
• Optimize the website and Amazon experience. Rework images and content to drive education and point of difference for each product and the brand.
• Partner with social and brand content creator to develop meaningful, exciting and educational content.
• Help set influencer strategy

THE CANDIDATE

The ideal candidate is a passionate marketing strategist with 8 years of experience and responsibility leading a marketing team and setting a strategy with clear executional objectives has across all key marketing communication mediums – Retail, Social, Influencer, email and more. This candidate must have experience creating integrated marketing campaigns in the CPG industry, preferably in supplements or vitamins.

CAPABILITIES SKILLS REQUIRED

• 8 years of Marketing experience; including experience in Consumer Packaged Goods (consumables). Preference in Supplements or Vitamins
• Experience across key marketing mediums – Media, Social, Influencer and Retail, leading a team to deliver integrated campaigns that drive awareness, education, trial and repeat
• A passion for challenging the status quo and the ability to create the processes, tools and infrastructure to build a leading vitamin and supplement brand
• A data-driven marketing strategist with the ability to translate insights into effect plans to deliver on business objectives
• An inclusive leader with strong communication skills, a passion for team development. The ability to lead a team and project manage against strategy and deliverables
• Self-motivation and a strong sense of ownership and accountability, managing multiple high priority initiatives to successful outcomes in a dynamic, fast-paced environment
• Experience with non-traditional consumer marketing challenges (guerilla, influencers, cause, event, online, direct response)
• Web based consumer marketing expertise and experience working with DTC platforms
• The ability to create impactful stories and information around heath and wellness and build a cadence of content to support

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Port Saint Lucie, FL 34986: Relocate before starting work (Required)

Work Location: In person