• Proficiency in website optimization, personalization, and A/B testing platform tools.
• Experience analyzing digital ad campaigns from platforms like Google, Facebook, or similar.
• Advanced skills in Excel, including pivot tables, charts, and formulas.
• Deep understanding of Digital Marketing metrics, campaigns, and Google Analytics.
• Understanding of current marketing trends, including personalization, targeting, and data-driven planning.

• Experience with standard web languages such as HTML, CSS, and JavaScript.
• Masters degree in business, marketing, analytics, or related field.
• Additional certifications in Digital Marketing or Analytics.

• Work in close collaboration with Data Scientists & Consultants to strategize and execute A/B, Multivariate Testing, Auto Personalization, User Journeys, etc. on the website.
• Collaborate with CX Marketing content leads to ensure content is created to support personalized journeys.
• Analyze digital campaign performance and provide insights with Data Scientists for channel managers and senior leaders to support optimization.
• Track and report on KPIs in support of department/company goals and objectives for existing digital and test initiatives; be able to tie online metrics back to company goals.
• Keep pace with web technology, and strategic changes from eCommerce industry leaders.
• Help define / prioritize new website enhancements and identify bugs / experiential bottlenecks and work with IT to develop new requirements.
• Develop and distribute monthly reports for key stakeholders outlining performance, progress, and strategy.

• Gain a deep understanding of our on-site search engine, how the Machine Learning works and its capabilities.
• Work closely with on-site search engine partner to build and execute a strategy to optimize search results.
• Collaborate with search support team and IT to integrate new features that take advantage of our platforms advanced machine learning capabilities.
• Collect and analyze data and results, identify trends and insights and provide monthly reporting to senior management.

• Attend channel marketing meetings, establish a foundational understanding of performance and initiatives.
• Support channel leads where necessary and act as a backup to help continue regular business operations when needed.

• BA/BS in business, marketing, analytics or related field required ; Masters Degree strongly preferred.
• Minimum of 4 years work experience as a Digital Marketing or equivalent position required, specifically:
  • Experience using website optimization, personalization and/or A/B testing platform tools.
  • Experience analyzing digital ad campaigns from Google, Facebook or similar.
• Proficient in analyzing, consolidating, and interpreting data from various sources, while still being able to articulate your thoughts in an easy-to-understand manner.
• Expert knowledge of Excel, including pivot tables, charts, and formulas.
• Deep understanding of Digital Marketing metrics, campaigns and Google Analytics; ability to recognize patterns and anomalies in data.
• Excellent communication and cross-functional relationship management skills working with Marketing, IT, Business and Data Scientists; attention to detail, independent thinker.
• Willingness to work hands-on, develop the strategy behind a particular initiative and then implement; ability to work within tight deadlines.
• Understanding of current marketing trends, including personalization, targeting, and data-driven planning
• Experience with standard web languages, such as HTML, CSS, and JavaScript a plus!

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