“Republic Bank believes in the development and advancement of our associates. We offer the opportunity to learn all aspects of the company to prepare for future advancement. Come join our team for a career, not just a job!“ 

Grade 8

About Republic Bank

Republic Bank’s values are built upon making an IMPACT for our clients, our associates and the communities we serve. (IMPACT stands for Innovate for the Future, Make it Easy, Provide Exceptional Service, Acknowledge & Celebrate Success, Commit to Caring and Thrive Together) The associates of Republic Bank are the key to our success as an organization and we value our associates. It’s one of the reasons we’ve been named as one of the Best Places to Work in Kentucky for the last seven years! For more information about the company, please visit www.republicbank.com.

POSITION PURPOSE AND OBJECTIVES:
The Social Media Specialist will implement Republic Bank’s social media initiatives by contributing to strategy development, creating, and curating compelling content in the Brand’s voice, accelerating social media community growth and engagement, and monitoring our communities and collaborating across the organization to promptly address opportunities and challenges surfaced by our community. This position will work in an environment blending Republic Bank’s heritage of delivering memorable customer service, innovative products and technology, and meaningful community involvement, and will be expected to bring to the Bank innovative Social Media initiatives building on these strengths.

MINIMUM QUALIFICATIONS:
• Minimum 3 years of experience in business administration, marketing or communications required, and 2 years of social media or digital marketing experience preferred.
• Hands-on experience creating content for and managing communities on Facebook, Instagram, and LinkedIn required, with similar experience with YouTube and other emerging social media platforms preferred.
• Demonstrable skills in content creation for digital communications, including copywriting, graphics and video production and editing required, with experience in creating animation preferred.
• Demonstrable skills in digital storytelling for brands and organizations appropriately for each social media platform’s community required.
• Excellent project management skills, including managing and maintaining content calendars, scheduling social media activity, and coordinating content creation required.
• Experience with social media management and monitoring software (e.g., Sprout Social, HubSpot, Hootsuite, Meltwater) required.
• Experience managing paid social media advertising preferred.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
• In collaboration with the Digital Marketing Manager, develop the Bank’s social media strategy and implement tactics to accelerate social media community growth and engagement.
• Independently, and in collaboration with other members of the marketing team and its agencies, create content including copy, graphics, video, and animation for Republic Bank’s social media presence, as well as other digital communications platforms such as the Bank’s website, mobile apps and intranet.
• Utilize skills in storytelling to enhance Republic Bank’s Brand position with key audiences as the most financially sound and trusted institution where people love to work, clients love to do business, and with whom community organizations love to partner.
• Monitor our communities and collaborate across the organization to promptly address opportunities and challenges surfaced by our community.
• Develop and maintain social media content calendars, schedule social media activity, and report on project status to supervisor.
• Utilize social media management and monitoring software to plan, forecast results, monitor, and optimize our efforts; also evaluate and recommend changes and additions to our suite of social media tools.
• Monitor and report on KPIs to evaluate our progress in increasing client and prospect engagement, interest, and conversion to becoming clients or expanding existing relationships.
• Remain current on advancements in technologies or best practices, particularly digital, and possesses a deep enthusiasm for the role these technologies play in our customers’ everyday lives.
• Maintain a working knowledge of compliance requirements affecting your position and area of responsibilities and actively learn new regulations and assist in the implementation, if required.
• Model and foster behaviors that support the Bank’s values and corporate culture creating an atmosphere of trust, cooperation, accountability, and dedication to the organization.
• Willingly perform all other duties and projects as assigned.

INTERPERSONAL SKILLS AND COMPETENCIES REQUIRED:
• Requires a relentless pursuit of customer satisfaction and providing an outstanding customer experience above anything else.
• Excellent verbal and written communication skills for effective interactions with internal and external partners.
• Highly collaborative, with the ability to create and foster trust, teamwork, and alignment towards accomplishing Brand and company goals.
• High-energy level and strong sense of urgency.
• Solution-oriented and always seeks for the root-cause of any issue.
• Ability to multi-task.

PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the associate is regularly required to sit, use hands to finger, handle, or feel; and talk or hear. The associate frequently is required to stand or walk. The associate is occasionally required to reach with hands and arms. The associate must occasionally lift and/or move 10 pounds. Specific vision abilities required by this position include close vision, and distance vision. The noise level in the work environment is usually moderate.

OTHER REQUIREMENTS:
• Travel between Republic Banking facilities may be required.
• Occasional out-of-town travel may be required.
• Flexible work schedule that will include some evenings, weekends, and overtime.
• Stay abreast of new developments, best practices, and statutory and regulatory changes.

**The above is intended to describe the general content of and requirements for the performance of this position. It is not construed as an exhaustive statement of duties, responsibilities, or requirements.