The Senior Director of Shopper Marketing is responsible for developing and leading the Shopper Marketing strategy and implementation of premium, engaging, and effective consumer facing programs in all Off Premise channels, including Large Format, Small Format and Emerging Channels. The Sr. Director will create innovative solutions that leverage consumer, shopper and customer insights to drive shopper behavior and growth for the Brand. The Senior Director will lead the development of retail programming and channel tools that deliver against Red Bull's sales and marketing objectives. They will fully own development of comprehensive commercial programming around Brand principles, account priorities, channel opportunities and consumer/shopper behaviors. The Senior Director will create an aligned vision, strategy, guiding principles, ways of working and funding guidance for all Shopper Marketing initiatives. They will be responsible for staying at the forefront of a fast-changing retail media landscape; identifying new opportunities and ensuring that the team constantly innovates to drive increased effectiveness from all Shopper programming. The Senior Director is responsible for aligning directly with Sales Leadership and is a member of the Extended Sales Leadership Team. He/she will also work closely with Global Brand Marketing to champion US Shopper Marketing initiatives, serve as a Shopper Marketing knowledge center and ensure global brand standards are met. This role sets Red Bull up to win in Off Premise Retail by expanding Brand impact and generating revenue-driving shopper solutions to retail challenges.