DEPARTMENT: Marketing

CLASSIFICATION: Full-Time, Exempt/Admin.

REPORTS TO: Vice President of Marketing

LOCATION: Richmond, VA

------------------------------------------------------------------------------------------------------------------

Purpose: The Regional Sales and Marketing Supervisor will be assigned to communities within the portfolio by the VP of Marketing. The Regional Sales and Marketing Supervisor will provide marketing support to the communities which experience high vacancy or other rental issues for the sole purpose of managing sales and marketing activities, providing hands on leasing assistance and resident retention initiatives to the community. The individual will work with the community team to create a positive impression to prospective residents, as well as current residents at the assigned community. The Regional Sales and Marketing Supervisor reviews the application process and procedures, ensures the apartment is ready for the new resident, assists in training the leasing staff, creates and implements outreach plan for the community and analyzes rental rates and market comparability to assist in establishing pricing, to ensure rentals, while maximizing rental income. The incumbent’s primary purpose is to maximize revenue at designated communities through creative marketing of the community and training of the on-site staff.

Authority Level: The Regional Sales and Marketing Supervisor reports to directly to and is supervised by the VP of Marketing. While at a community, the Sales and Marketing Supervisor assists in overseeing the Sales Consultants with the Property Manager and Regional Property Manager.

Physical Requirements:The Regional Sales and Marketing Supervisor must be able to ascend or descend multiple flights of stairs, ability to physically inspect exterior of community and apartments.

Essential Functions

• Evaluate the need for improvements related to product presentation, sales presentation, community curb appeal, and signage. Recommend an action plan to the VP of Marketing and Regional Property Manager to address areas needing improvement or areas of weakness at the community. 
• Walk vacant show ready apartments for quality control and report findings to the Property Manager and Regional Property Manager. 
• Develop and implement marketing action plans.
• Establish sales goals with the Property Manager and Regional Property Manager.
• Effectively mentor, motivate, and train Sales Consultants. Recommend additional training as needed/required.
• Review traffic and availability providing appropriate recommendations to the management team.
• Facilitate on-site marketing meetings with Sales Consultants, Property Manager, and Sales Manager (if applicable).
• Evaluate the current market survey and market conditions and address any areas of concern with the Property Manager and Regional Property Manager.
• Plan, coordinate and support community outreach programs and events with the assistance of the on-site team and Marketing Manager.
• Ensure all staff members adherence to the leasing/marketing sales process and procedures.
•  Ensure resident retention program is being utilized.
•  Promote and ensure adherence to all Fair Housing Laws.
• Communicate with Property Manager and Maintenance Supervisor to ensure all rented apartments are ready and inspected before future resident takes possession of apartment home.
• Monitor and listen to calls within the Yardi system for valuable marketing information and quality sales calls. Review the calls with sales employees during on-site marketing meetings, recommending areas of improvement.
• Advertising and traffic analyzed weekly with recommendations to increase traffic or modify advertising made to the management team and Marketing Manager.
• With the assistance of the on-site team, coordinate and lead marketing events, outreach and open houses.
• Assist in the facilitation of sales and customer services training, as needed. 
• Review shopping reports with sales consultants and create development plans as needed.
• Other duties as assigned.

Required Experience/Skills

• Minimum of three years of experience with multi-family housing, apartment leasing, marketing experience, employee supervision, landlord-resident relations or related marketing experience
• Demonstrated skills in the areas of telephone etiquette, personal contact with the public, resident relations and marketing.
• Excellent interpersonal, verbal and written communication skills.
• Detail oriented with excellent analytical skills and follow-through skills.
• Excellent organizational and time management skills with ability to multi-task and meet deadlines while working in a fast-paced environment.
• Proficiency in computer programs, MS Word, Excel, and property management software.
• Knowledge of digital marketing strategies such as SEO, SEM, digital marketing campaigns.
• Problem solving and critical thinking are essential skills for this position. One must have the ability to evaluate many aspects of the property’s performance and then make recommendations that will result in improved occupancy

Required Education

College degree or relevant experience in property management.

Required Licenses, Certificates

None

Working Conditions

General office working conditions. The Regional Sales & Marketing Supervisor will work the hours of the community assigned and may occasionally be required to work weekends to oversee proper execution of open houses. Travel in metropolitan area will be required.

This job description does not list all duties of the job. You may be asked by supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.

Management has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reasons.