Content Strategist

Full-Time, Monday - Friday, Remote 

Earn 2 weeks of vacation after 90 days of employment

Come and experience the difference with R L Carriers

R L Carriersis expanding its Information Technology Department and has an immediate opening for a Content Strategist at our Ocala, FL Service Center. Successful candidates will work within the Information Technology Department.

Essential Duties and Responsibilities:

• Generate informational, transactional, commercial content for web sites, adhering to SEO best practices
• Lead, conversion and traffic generation using key social media and SEO toolsets like Google Analytics, Hootsuite, others as well curating followers, building online relationships, organic keyword development and driving traffic to our web sites (USA Customs Clearance, USA Truckload Shipping, Fulfillment & Distribution, etc.)
• Develop conversion experiments, create competition comparison reports and analysis, continued organic keyword growth, development of landing pages, search engine optimization
• Develop integration with R L and other owned sites with social media properties such as Twitter, Facebook, YouTube and others. 
• Create and manage social media content calendars, including content creation, scheduling, and monitoring of engagement metrics.
• Assist with internal and external marketing efforts, including design and social media, to enhance brand visibility and engagement.

Qualifications:

• Demonstrated and core understanding of the Google search algorithm
• Experience in various conversion experiments to improve placement and ranking
• White hat techniques and knowledge of organic listing
• Google Analytics Certified a plus
• Knowledge of Hootsuite Enterprise reporting a plus
• Search Engine Optimization experience with Google, Bing and Yahoo
• Demonstrated self-started with ability to leveraging Social Media as a business tool
• PR experience, SEM skills necessary
• Excellent Customer Service skills necessary
• Must be team-oriented, able to work in fast-paced environment
• Excellent communication skills
• Experience in Social Media presences (Facebook, Twitter, YouTube)
• Experience with Twitter APIs, Facebook APIs a plus
• HTML and CSS skills a plus
• Demonstrated ability to stay current with technology trends, evaluating applicable technologies for use within the company.

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