Summary:

Core Accountabilities:

• 4-5 years professional experience
• 2 years working in a client-focused environment such as an ad agency or adjacent business
• Experience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc.
• Proven analytics background: ideally focused on campaign performance analytics. Big plus: demonstrated knowledge of A/B, MVT, and other forms of testing
• 2 years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals. Experience with Tableau/Power BI (or similar tools, e.g., Spotfire a big plus)
• Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketing
• Experience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impact
• Experience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertising
• Working knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)
• Ability to troubleshoot data issues
• Knowledge of Brand Impact measurement
• Experience with reporting automation
• Has successfully managed projects through partnerships with cross-functional teams, both internal and external
• Ability to diplomatically work with a wide range of personalities
• Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environment

Required Skills/Experience:

• • Mentor junior analysts
  • Manage assigned client engagements and workloads
  • Manage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organization
  • Understand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategies
  • Devise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholders
  • Execute data visualization and dashboards in Tableau
  • Function as a liaison between account teams and technical resources to translate business needs into data infrastructure

• • Analyze collected data and present results, including hypothesis development
  • Perform analytical “deep dives” as needed
  • Monitor and provide optimizations recommendations for omnichannel campaigns
  • Design and conduct A/B testing and make recommendations for optimization
  • Ability to learn new techniques, concepts, and information quickly
  • Supportive of teammates and respectful
  • Emotional maturity with day-to-day client and internal interactions
  • Open-minded to new ideas and an appetite for learning
  • Adaptable with an appetite for innovation and operational efficiency

• GRATITUDE | We appreciate and support our people. We acknowledge accomplishments and appreciate people’s time and effort.
• RESPECT | Our communication style is rooted in respect. All voices are welcomed.
• OPPORTUNITY | We create opportunity for growth and advancement through activities and plans that inspire, educate, train, and empower.
• WELLNESS | The well-being of our team is vital for individual growth and the strength of the company.
• TRANSPARENCY | The path for growth and development is clear. We know where we are headed together, and on our own path.
• HONESTY | We are honest and compassionate with our feedback and goals.