Description

Essential Duties & Responsibilities :

Email / SMS Campaign Management :

Manage the end-to-end process of email and SMS campaigns, including briefing, coordination of deployment, and quality assurance.

Create detailed briefs for each campaign, coordinating with the creative team and stakeholders to develop assets.

Partner withCordial (ESP) to build audience criteria, ensuring targeted and personalized communications.

Conduct quality assurance checks to verify accuracy and functionality of emails and text messages.

Coordinate deployment with Cordial (ESP) to ensure timely and accurate delivery.

Newsletter Content Creation :

Develop highly engaging newsletter email content that resonates with our audience.

Collaborate with the cross-functional SEO team to gather insights on top-performing blog articles and ensure content relevancy.

Craft compelling messaging and incorporate relevant product promotions or announcements to drive customer engagement.

Vendor Relations :

Manage relationships with vendors such as Narvar (Delivery Tracker vendor) and Talkable (Refer a Friend vendor) to optimize platform performance.

Collaborate with vendors to implement best practices and ensure compliance with current business initiatives.

Communicate feedback and recommendations to vendors to enhance the effectiveness of their platforms.

Monitor key performance indicators (KPIs) and data feeds within Cordial (ESP) and vendor platforms (Narvar & Talkable).

Identify inconsistencies or issues within data feeds and take proactive measures to address them.

Collaborate with internal teams and vendors to troubleshoot and resolve data feed issues promptly.

Provide detailed information and escalate issues as necessary to ensure timely resolution.

Required Skills, Education, Experience :

Bachelor’s degree in marketing, Communications, or related field.

1-2 years of related experience required

Proven experience in email marketing, SMS marketing, or digital marketing roles, preferably in an ecommerce or retail environment.

Proficiency in email service providers (ESPs) such as Cordial, Mailchimp, or Klaviyo.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent communication and collaboration skills.

Detail-oriented with a proactive approach to problem-solving.

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Physical Requirements

Physical activities may occasionally include :

Remaining in stationary position, often standing, or sitting for prolonged periods of time.

Adjusting or moving objects up to 15 pounds in all directions.

Physical activities may constantly include :

Communicating with others to exchange information.

Repetitive motions that may include the wrists, hands and / or fingers.

Assessing the accuracy, neatness and thoroughness of work assigned.

Environmental Conditions may occasionally include :

Noisy open office environment

BENEFITS AND PERKS

Medical, Dental, Vision

401(k) Match

Flexible PTO

Earn a Mattress

Purple Swag

Amazing Purple Products

WHY WORK AT PURPLE?

Make your mark : We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people’s lives through comfort.

Gain unique experience : Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

Awesome culture : Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

Last updated : 2024-05-01