Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®,Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
The Pure Fishing Team is looking for an innovative, performance driven Paid Media Channel Manager to help support our Global D2C business growth objectives. You’re passionate about digital marketing and are always looking for new opportunities to increase new customers while driving connection existing. Reporting directly to the VP Growth and Performance, you’ll be responsible for executing our Paid social, display and CTV channel strategy. You’ll help create new campaigns and optimize the current digital marketing process cross-functionally with product and marketing teams. You have an analytical eye tracking daily, weekly, and monthly campaign performance and take strategic actions to optimize these channels using best-practice and channel expertise. The ideal candidate has some experience in the retail ecommerce space and can communicate effectively across departments and within D2C organizations.
What you will do:

• Execute and measure Paid Social and Display campaigns. Work with cross functional partners to upload creative, test ads and optimize performance based on results.
• Optimize channel performance through platform bid management and research tools.
• Building new campaigns across paid media platforms and identify opportunities for growth and campaign improvement.
• Prepare weekly reports regarding Display and Paid Social performance and growth.
• Research and analyze competitor marketing and advertising strategies.
• Organization and channel representation across both Go-to-market and creative process settings. Providing strategic guidance and channel strategy.
• Forecasting and channel KPI setting to align budgets to D2C business objectives.
• Work cross functionally with our internal teams to stay ahead of channel asset requests and ensure best practices are upheld.
• Be the point of contact with direct platform partners (Meta/Stack adapt).
• Troubleshoot and maintain pixel implementation working with IT/Dev teams.

The ideal candidate will have:

• 2-3 years’ experience with Paid Social and Display campaigns.
• Experience with Google Analytics.
• Experience with applicable performance Management Platforms.
• Understanding of creative testing and campaign best practices.
• Some experience in the retail and ecommerce space.
• Proficiency with Microsoft Excel.
• Strong organizational skills and self-motivated.