Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Media Planner, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll grow with us: 

Group Account Director is where you’ll start, but we’re always planning for where you’ll go. Our GADs are all expected to hone skills that will help build on their careers. Those skills include: 

• Channel Agnostic as exhibited by experience in at least two functional areas: professional, consumer, digital, pr, med ed, etc 
• Proactive and action oriented. Great multi-tasker. 
• Exhibits Integrity and Trust 
• Exhibits Self Development 

Qualifications

What you’re bringing with you: 

Across 10 years of experience, you know what it takes to slay Client Services. These are the core skills you’ve totally nailed: 

Agency Operations 

• Finances: Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs; provides input to fee development. Vigilantly seeks to optimize agency service and internal resources 
• Trouble shoot: Keeps management informed of account status, problems, plans, and meetings and gets senior management involved as needed. 
• Team Leadership: Serves as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices 
• Best practices: Advances best practices in agency process 
• Develops staff, mentors 

Knowledge 

Approaches brand from holistic marketing perspective. Integrates emerging technologies into client recommendations. 

• Comprehensive understanding of client's business 
• Thorough understanding of industry business trends. Alert to changes in clients’ marketplace. Has broad knowledge of what’s going on in the marketplace to offer solutions to clients 
• Cultivates relationships with appropriate thought leaders to help maintain solid knowledge of client’s business 
• Expert in multi channels and multi audiences – enough knowledge to be able to act agnostically when making decisions on behalf of the client. 

Strategy 

Owns the brand strategy. Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business 

• Vision: Responsible for overseeing brand strategy and tactics. Sought as strategic leader by team. 
• Planning: Spearheads the presentation to client of annual plans and significant interim programs. 
• New Business: Responsible for new business opportunities and driving growth on assigned brands 

Tactics and Execution 

Communicates strategy and tactical plan effectively. Ultimately responsible for flawless execution. 

• Direction: Provides clear strategic direction to agency team. Evaluates creative product against strategic direction, and provides constructive feedback. 
• Holistic Perspective: Approaches brand from holistic marketing perspective, looks at all media and forms of digital marketing, communications and advertising to develop outcomes that meet client objectives. 
• Coordination: Proactively coordinates and integrates across all agencies at BAL’s direction, as needed

Client Relationship 

Owns the client relationship on assigned brands. Effectively sells the creative product to the client. 

• Relationship: Very client facing. Outstanding client service & relationship building. Proactively manages relationship with clients and seeks opportunities to strengthen/build new relationship as needed. 
• Agency Champion: Seeks opportunities to showcase agency work among current and prospective clients 
• New Business: Seeks opportunities to grow business within current accounts and into new accounts 
• Leader Role: Be and be seen as point person for senior client. 
• Presentations: Expert presentation skills 
• Adaptable: Demonstrates ability to adapt to various client corporate cultures 
• Problem solving: Solves client issues, independently moderates conflicts with significant complexity and political sensitivity 

Hell yes, I want to do all of that. But tell me more about Heartbeat… 

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things: 

1. Empowering Challenger Brands 
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous. 

2. Being the Best Place You’ll Ever Work 

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community 

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4 years and we have a 90% retention rate. We hope you’ll experience it for yourself. 

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Heartbeat is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $115,500-194,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2024.