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Zenith
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Publicis Groupe
New York, NY | Full Time
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Zenith
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Director, Multicultural Media Investment
Publicis Groupe New York, NY
$159k-207k (estimate)
Full Time | Business Services 3 Weeks Ago
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Publicis Groupe is Hiring a Director, Multicultural Media Investment Near New York, NY

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Job Description

Role Objectives:

  • Negotiate and purchase National Video scatter/upfront activity with a Multicultural lens
  • Identify key opportunities to reach and connect with diverse audiences and drive multicultural economic inclusion
  • Help diversify portfolio and expand support to more diversity segments i.e.: LGBTQ and AAPI
  • Maintain current knowledge of marketplace conditions through network meetings and trade publications
  • Project delivery for inventory against relevant target demographics
  • Steward media schedules adhering to each client’s buying guidelines
  • Help oversee timeline and execution of added value opportunities
  • Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
  • Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
  • Contribute to post-analysis reports
  • Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
  • Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
  • Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
  • Assist in development of cost per points, competitive checks, and group projects
  • Oversee and mentor a team

Qualifications

  • B.A. or B.S. in Marketing, Advertising or related field
  • Agency experience highly preferred
  • 8 years of experience working in a national media investment buying environment; with a concentration on Multicultural
  • Experience negotiating TV dayparts and online video
  • Strong negotiating and presenting skills
  • Excellent communication, organizational and analytical skills
  • Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
  • Experience using Prisma and MBOX
  • Proficiency in MS Word, Excel and PowerPoint.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,500 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/22/2024.

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Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$159k-207k (estimate)

POST DATE

05/22/2024

EXPIRATION DATE

07/20/2024

WEBSITE

publicisgroupe.com

HEADQUARTERS

CHICAGO, IL

SIZE

15,000 - 50,000

FOUNDED

1926

CEO

DAVID PENSKI

REVENUE

$50M - $200M

INDUSTRY

Business Services

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