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Campaign Manager, Programmatic
Publicis Groupe New York, NY
$116k-155k (estimate)
Full Time | Business Services 3 Months Ago
Save

Publicis Groupe is Hiring a Campaign Manager, Programmatic Near New York, NY

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com

Job Description

Job Description

The Precision team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies. 

The Campaign Manager owns development and execution of programmatic campaigns across Display, Mobile, and Video channels within Zenith’s Precision team. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the team. The Campaign Manager provides expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities:

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Develop, grow, and maintain relationships with Precision customers through exceptional client service
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Exposure to and activation experience of Private Marketplaces (PMP) 
  • Oversee campaign QA process
  • Partner with Analyst on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • 1 year of experience in budget management, campaign management/optimization, or digital media operations
  • Proficiency in Excel
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team 
  • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

Additional Information

Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

Job Summary

JOB TYPE

Full Time

INDUSTRY

Business Services

SALARY

$116k-155k (estimate)

POST DATE

02/28/2023

EXPIRATION DATE

05/26/2024

WEBSITE

publicisgroupe.com

HEADQUARTERS

CHICAGO, IL

SIZE

15,000 - 50,000

FOUNDED

1926

CEO

DAVID PENSKI

REVENUE

$50M - $200M

INDUSTRY

Business Services

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