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When Fallon opened its doors, it introduced itself to the world as “A new advertising agency for companies that would rather outsmart the competition than outspend them.” Over forty years later, media, culture, and even the defintion of an ad has changed. But our commitment to outsmarting has never wavered. We’ve simply evolved and modernized it, whether that means creating multi-channel activations to drive billions of impressions (Arby’s), breaking the internet with an iconic pop culture reunion (Mean Girls Walmart), or helping beloved cable franchises reinvent themselves on streaming platforms (Comedy Central Showtime).
Regardless of the content or the context, we have a steadfast belief inTHE POWER OF CREATIVITY and its ability to create an unfair competitive advantage for those brave enough to unleash it. We make big work for big brands on big stages. And we care about the work as much as we care about the people making it. We function as one integrated brain with media experts who think like creatives who think like strategists who think like account people. And together, our mission is to fuel the forward trajectory of businesses and brands.
The Associate Director of Data Analytics supports the planning and investment teams in the measurement, analysis, and actionable insight work for both digital and traditional paid media campaigns. The Associate Director will help lead Fallon’s measurement and analytics practice and be responsible for the development, strategy, execution, and ultimately success, of clients’ campaign measurement approaches.
This role will leverage data mining, organization, and visualization skills to help develop and create client-facing dashboards and presentation materials. These will be used to help communicate complex data in an easily digestible and action-oriented manner. As this is a client-facing role, the ideal candidates will be expected to have strong communication skills (written and verbal), along with a commitment to client service.
In addition to the day to day, this person will stay on top of the evolving media landscape (i.e., loss of cookies, privacy regulations, etc.) and latest trends.
Full Time
Business Services
$122k-156k (estimate)
03/30/2024
04/26/2024
publicisgroupe.com
CHICAGO, IL
15,000 - 50,000
1926
DAVID PENSKI
$50M - $200M
Business Services