Description

"

The Principal Marketing Analytics DIG works alongside our reginal marketing team", marketing engineering/architecture, and executives in providing deep thought leadership around measuring the effectiveness and financial outcome all marketing activity and the consumer journey. Working as a part of the Marketing Analytics Team, the Principal must have a broad range of skills and expertise including the ability to manage the analytics product life cycle, understand the capabilities of a variety of different software and cloud-based solutions, establishing and guide measurement best practices, and interpret the measurement needs of the business from discovery through reporting and insight delivery, to maintenance.

This role will represent the analytics capabilities of the Providence marketing technology portfolio, answering questions, gathering stakeholder requirements, identifying, and documenting problems to be solved, making recommendations, and transforming business needs into analytics products and artifacts. From day one, this position will need to effectively balance day-to-day business needs with strategic initiatives, provide thought leadership, and manage the execution and delivery of campaign for the marketing function. This role will be the principal SME.

Reporting to the Director of Marketing Analytics, this position will play a meaningful high-visibility role to include defining priorities and streamlining the execution of program priorities while maintaining conceptual integrity of deliverables for the team. This role will implement rigorous campaign and financial analytics practices for future and ongoing growth across a multitude of internal and external partners. The Principal, Marketing Analytics will pave the way for others to join the team under your mentorship.

This is a senior, highly influential role that requires:

• A self-starter mindset without sacrificing the ability to be collaborative and work well intra and cross functionally.

• Ability to lead and influence a team by example and through mentorship: You will not directly manage employees but will partner with your executive leader to influence team culture, sustainable engagement, and velocity.

• Commitment to partner with your executive leader to establish and drive a healthcare marketing analytics vision and roadmap that is best in industry.

• Experience delivering exceptional, sustainable results throughout their career; even through failure and mistakes. We are looking for a well-rounded, vulnerable, self-aware human who is comfortable talking about how their prior actions have led to impact in the short and long term and how they have learned from their mistakes along the way.

• Strong collaboration and skills of influence; ability to constructively provoke others to drive and manage change. Helpful, respectful, collaborative, yet disagreeable when appropriate.

• Innate knowledge of when to resist, when to take a loss, when to remain silent, when to escalate. Someone who thoughtfully adapts to drive towards the best outcome for both people and business.

Essential Functions:

Own the media mix and attribution modeling techniques for Providence: Set parameters, understand tradeoffs, and drive product maturation. Must have deep experience and understanding of advances in time-series regression and Markov chain or survival analysis. Extensive experience with testing, fractionalized models, and other business approaches for attribution.

Responsible for how analytics systems and functions are defined and interconnected to ensure business, team, and program success.

Responsibility for the lifecycle of analytics architecture, tools, and overall campaign measurement program (Test / Control, A/B testing, Modeling, etc.).

Elicit, analyze, and communicate business requirements from multiple customers across disparate functions.

Principal owner for documentation for analytics measurement and implementation processes. Develop and promote analytics standards and support the team in developing and maintaining them as the foundation for designing cohesive experiences.

Combine disparate data from other functions into a cohesive story (testing, personalization, ad performance, CRM, clinical data, etc.).

Actively seek out and piece together fragments of information: Extrapolating, recognizing patterns, and drawing conclusions from partial data. Think strategically but stay on top of tactical execution. This is a hands-on, in the data role.

Design, drive, and exhibit significant influence over the operation and delivery of analytics throughout the enterprise. Exhibits influence over the program and department roadmap. Thoughtfully adapts to drive towards the best outcome for both people and business. Seeks win-win-win scenarios.

Lead the creation and management of dashboards for trending campaign effectiveness, prospect engagement, funnel engagement and consumer value (by acquisition, retention, reactivation). Grow key metrics and reporting around recency, frequency, engagement, and lifetime value of the Providence customer base.

Serve as the SME for CRM, direct marketing measurement, and consumer analytics based on deep understanding and hands-on experience.

Explain complex analytical and mathematical stories to non technical stakeholders in an engaging and interactive manner.

Job Specific Knowledge, Skills and Abilities:

Excellent oral and written communication skills, with a special talent for communicating technical concepts to non technical audiences in a manner that is engaging and effective. Story telling ability in this role is crucial.

Ability to lead through influence.

Ability to exercise sound judgment and make decisions based on accurate and timely analysis.

Demonstrated time management and priority setting skills.

Ability to simultaneously handle multiple priorities.

Manipulation and analysis of large complex data sets.

Experimental design (e.g.: A/B Testing).

Deep knowledge of SQL or NoSQL databases.

Intermediate to advanced knowledge of web languages (e.g.: Javascript, CSS, HTML).

Write complex SQL and regular expression statements.

Excellent collaboration skills; escalates when appropriate.

Required Qualifications:

• Bachelor's Degree Computer Science, Information Technology, Data Analytics or Statistics, Mathematics, Applied Mathematics, and Data Science.

• 7 years' Experience in statistical languages and tools (R, Python, SQL, Big Query).

• 7 years Data visualization tools (e.g.: Tableau, PowerBI).

• 7 years Web Analytics Tools (e.g.: Google Analytics, Adobe Analytics).

• 7 years' Experience working with direct marketing response campaign analytics.

• 7 years' Experience working with statistical models and advanced mathematical techniques.

Preferred Qualifications:

• Master's Degree Computer Science, Information Technology, Data Analytics or Statistics, Mathematics, Applied Mathematics, and Data Science.

• 7 years' Experience in database and cloud Environments (Snowflake, Azure, Databricks, Oracle," etc.).

Why Join Providence?

Our best-in-class benefits are uniquely designed to support you and your family in staying well", growing professionally, and achieving financial security. We take care of you," so you can focus on delivering our Mission of caring for everyone"," especially the most vulnerable in our communities.

" About Providence

"At Providence", our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people," advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.

The amounts listed are the base pay range; additional compensation may be available for this role", such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives," or bonus opportunities.

Check out our benefits page for more information about our Benefits and Rewards.

" About the Team

"Providence Shared Services is a service line within Providence that provides a variety of functional and system support services for our family of organizations across Alaska", California, Montana, New Mexico, Oregon, Texas and Washington. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

We are committed to the principle that every workforce member has the right to work in surroundings that are free from all forms of unlawful discrimination and harassment.

We are committed to cultural diversity and equal employment for all individuals. It is our policy to recruit, hire, promote, compensate, transfer, train, retain, terminate, and make all other employment-related decisions without regard to race, color, religious creed (including religious dress and grooming practices), national origin (including certain language use restrictions), ancestry, disability (mental and physical including HIV and AIDS), medical condition (including cancer and genetic characteristics), genetic information, marital status, age, sex (which includes pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, genetic information, and military and veteran status or any other applicable legally protected status. We will also provide reasonable accommodation to known physical or mental limitations of an otherwise qualified caregiver or applicant for employment, unless the accommodation would impose undue hardship on the operation of our business.

We are a community where all people, regardless of differences, are welcome, secure, and valued. We value respect, appreciation, collaboration, diversity, and a shared commitment to serving our communities. We expect that all workforce members in our community will act in ways which reflect a commitment to and accountability for, racial and social justice and equality in the workplace. As such, we will maintain a workplace free of discrimination and harassment based on any applicable legally protected status. We also expect that all workforce members will maintain a positive workplace free from any unacceptable conduct which creates an intimidating, hostile," or offensive work environment.

"

Requsition ID: "218928
Company: Providence Jobs
Job Category: Communications & Marketing
Job Function: Marketing/Public Relations/Community Affairs
Job Schedule: Full time
Job Shift: Day
Career Track: Business Professional
Department: 4007 SS INN DIG DEX ECOMMER
Address: WA RENTON 1801 LIND AVE SW
Work Location: CORP-SPHS-PROV HEALTH SYSTEM SEATTLE",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Pay Range: $52.84 - $89.98
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Check out our benefits page for more information about our Benefits and Rewards.

Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.