Marketing Social Media Specialist
Location: Boca Raton, FL
Salary: $50k to $60k will depend on experience
Benefits Package:

The role of a Marketing Social Media Specialist for a law firm involves managing and executing the firm's social media strategy to enhance its online presence, engage with target audiences, and promote the firm's brand. Here are some common roles and responsibilities of a social media manager for a law firm:

Strategy Development: Developing a social media strategy aligned with the law firm's goals and target audience. This includes defining the firm's brand voice, tone, and content themes to effectively communicate with followers.

Content Creation: Creating and curating engaging and informative content for various social media platforms. This may involve writing compelling posts, sharing relevant articles or news, creating visual assets, and utilizing multimedia content.

Account Management: Managing the law firm's social media accounts, including setting up and optimizing profiles, monitoring follower engagement, responding to comments and messages, and maintaining a consistent posting schedule.

Community Engagement: Building and nurturing an online community around the law firm's social media presence. This involves engaging with followers, answering their questions, addressing concerns, and fostering positive relationships.

Social Listening: Monitoring social media platforms for mentions of the law firm, its partners, or relevant legal topics. Social media managers should stay informed about industry trends, identify opportunities for engagement, and proactively address any reputation management issues that arise.

Advertising and Promotion: Developing and implementing social media advertising campaigns to reach a wider audience, increase brand awareness, and generate leads for the law firm. This may involve utilizing targeting options to reach specific demographics or geographical areas.

Analytics and Reporting: Monitoring and analyzing social media metrics to evaluate the effectiveness of social media campaigns. This includes tracking key performance indicators (KPIs) such as reach, engagement, website traffic, and conversions. Social media managers should prepare regular reports to assess the impact of their efforts and make data-driven decisions.

Compliance and Ethics: Ensuring that all social media activities comply with legal and ethical guidelines applicable to the legal profession. Social media managers should be aware of the legal restrictions regarding advertising and promotion for law firms and ensure that all content is accurate, truthful, and respectful.

Collaboration: Collaborating with internal teams such as marketing, communications, and legal professionals to align social media efforts with broader marketing and communication strategies. Social media managers should work closely with attorneys and partners to create content that highlights the firm's expertise and promotes thought leadership.

Stay Updated: Keeping up-to-date with the latest social media trends, algorithm changes, and best practices. Social media managers should continuously learn and adapt their strategies to leverage new features, platforms, and tools to maximize the firm's social media presence.

Video Setup, Production & Editing: Coordinate with departments on scheduling video shoots. Coordinate with team and or vendors to edit & produce video content for social media and brand websites. Manage the scheduling, shooting/ producing, and publishing of video content.