Positive Summary

Are you the right individual to manage our $1 million marketing budget using Google Ads, YouTube Ads, Facebook Ads, and Bing Ads?!

PLM is looking for a capable and dynamic Performance Marketing Specialist to be responsible for marketing analytics and reporting, SEO strategy, conversation optimization, Google Ads, Meta/Facebook Ads, etc. In order to be successful in this role, you are extremely attention to detail, tech savvy, analytical, precise, and excellent communication skills. Previous experience in a relevant role is a must.

About PLM (Private Label MFG)

Mission

Our mission is to provide car enthusiasts with the best-value performance parts. Founded in 2005, Private Label MFG is a leading automotive parts design, engineering, manufacturing, e-commerce company.

Core Values

• We are committed
• We are results driven
• We are transparent
• We are humble
• We are adaptable

Qualification:

• Degree in marketing or related field.
• Minimum of 3 years of experience in related field.
• Expert in e-commerce marketing and social media platforms.
• Understand and stay ahead of the latest marketing trends.
• Great attention to detail with excellent writing and communication skills.
• Driven, self-motivated, "whatever it takes" mindset.
• Honest, punctual, committed to perform.
• Ability to meet ROAS targets and project deadlines.
• Comfortable in making phone calls, text, and emails daily.
• Strong analytical skills with data-driven thinking.
• Understand the difference between ROI and ROAS.
• Understanding of SEO and CRO is a bonus!

Responsibilities:

• Manage Google Ads and Facebook/Instagram Ads.
• Good understanding of Bing and YouTube Ads.
• Deep understanding of Google/Youtube Ad Platform.
• Deep understanding of Facebook/Instagram Ad Platform.
• Experience optimizing landing pages, improving website SEO.
• Understand and execute A/B testing, yielding higher conversion rate.
• Use of analytics software and marketing automation tools.
• Works with our video content creator for creative Ad copy that converts.
• Seek out and collaborate with online influencers.
• Seek out additional opportunities (lead generation) for Sales Team.
• Reports to our CEO for the weekly meeting, with reports.

Competitive base salary performance based bonus, Health Insurance, Paid Time Off, and 401(k) with employer match are some of the compensation we offer.

If interested, please send your resume.

Job Type: Full-time

Pay: $36,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Google Analytics: 3 years (Preferred)
• Facebook Advertising: 3 years (Preferred)

Work Location: In person