About PrimaryPrimary is a mom-founded kids’ clothing brand on a mission to help every kid be their truest self. Since launching in 2015, we’ve created simple, beautiful, gender-neutral styles made to last — with super-soft, sustainable fabrics and slogan-free designs that let kids shine in what they wear.Our customers care deeply about what we do, helping us build one of the highest NPS scores in the industry (85. ) and an incredibly loyal commun...
