Community Relations / Sales & Marketing

The individual will do this by identifying and qualifying referral partnerships, client referrals, new Communities and opportunities that will develop into sales leads.

Goals and Objectives :

• Increase senior placement leads through marketing, inside sales, networking and social media.
• Increase new referral partner relationships through networking events, introductions and appointment setting.
• Maintain and enhance relationships with existing referral partners, as requested.
• Maintain and enhance relationships with existing contracted Communities.
• Contribute to an increase in contracted Communities.
• Contribute to senior care placements through Community tours and Referral Partner Introductions.
• Increase Social Media presence to increase Referral Partner and Client leads.

Responsibilities :

• Call / Visit potential referral partners, including healthcare facilities, physicians, clinics, and elder care facilities in order to generate sales leads and set appointments.
• Generate placement leads through referral partner introductions and appointments.
• Educate professionals, facilities, organizations, and consumers regarding the services offered.
• Follow up with existing referral partners to enhance relationships and obtain referrals.
• Develop Marketing and Social Media Plan to increase potential Referral Partner, Community and Senior Care Placement leads.
• Attend area networking events to meet with like-minded professionals and set appointments.
• Identify marketing opportunities with Communities (i.e., in-service events) and with other Senior Care Placement Territory Owners.
• Contribute and maintain content on Senior Care Placement Territory website and social media sites.
• Tour seniors and family members at contracted communities.
• Follow up with seniors and family members, as requested.
• Document progress daily in the Senior Care Placement database.
• Strive to exceed daily, weekly, monthly, and year-over-year sales goals.
• Other duties as assigned. Qualifications :
• Competitive and sales-driven with a track record of leading sales growth.
• Excellence in lead generations and qualification for new business.
• Exceptional interpersonal skills, multi-tasking, and problem-solving.
• Excellent communication and presentation skills.
• Working knowledge of senior care resources is a plus.
• Outstanding organizational skills and a service attitude towards the community.
• Excellent written, oral communication and computer skills.
• Requires signed confidentiality agreement.
• Requires valid driver’s license, reliable transportation, and insurance.

Weekly Activity Goals and Outcomes :

• 40 Referral Partner and Client Referral Calls.
• 3 Referral Partner Meeting and Networking Events.
• 2 Senior and Family Member Community (Contracted) Tours.
• 2 New Community Introductory Meetings.
• 2 Social Media Content Postings / Campaigns. Outcomes :
• 3 Referral Partner / Client Referrals for Gina’s Follow-up.
• 2 New Client Placements from Referral Partner Calls and Meetings.
• 1 New Client Placements from Community Tours.
• 1 New Community Contract Executed.

Compensation / Pay Rate (Up to) : $45,000.00 - $60,000.00 Per Year

Last updated : 2024-05-18