Join our team as a nursing center Director of Marketing and Admissions where you will help grow our market share to meet census goals and ultimately improve our financial standing.

Position Highlights and Description

Develop and implement long-range and short-term sales plans

Manage the nursing center patient referral flow, admissions process including community sales, referral management, and admission sign-in, through post-admission utilizing the Operating System.

Guide the center sales program which ensures: strong customer, referrer, and payor satisfaction; appropriate market penetration; positive public image; maximization of center Quality Mix (Qmix) and Average Daily Census (ADC) goals.

Reports to the nursing center Nursing Home Administrator but also has a dotted line report to relationship to the Regional Manager/Director, Sales and Marketing

May supervise other nursing center marketing personnel

-Demonstrate professional conduct and ethics according to organization policies and procedures.
-Able to work cooperatively as a member of a team.
-Establish relationships with referral sources such as physicians, hospitals, long-term care facilities and assisted living facilities.
-Referral source lists are governed by Company and revised with approval of Division Vice President or other designee.
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-Prepare and present presentations of Company’s various home care services to referral sources and follow-up with the referral sources.

-Serve as a liaison between the Company and physicians, hospitals, long-term care facilities, assisted living facilities and all other referral sources to identify healthcare needs and assist in meeting those needs through the Company’s various product lines.
-Communicate frequently with each referral source to ensure that the expectations of the referral source and the needs of the patients are being met.
-Assist in identifying and resolving any issue, dissatisfaction or problem that the referral source is experiencing with the Company’s various services.
-Evaluate continually the Company’s marketing strategies and advise management on effective strategies and suggest any changes.
-Serve as the Company’s representative in the community to promote a positive image of the Company and to promote interest in the Company’s various home health services.
-Work closely with Company staff to coordinate necessary services for patients and to promote communication between staff and the referral source.
-Prescreen patients (when possible) referred by physicians, hospitals, long-term care facilities and assisted living facilities for home health needs, eligibility and status, when referral is contemporaneous with discharge.
-Serve as a liaison between hospital and nursing facility discharge planners by visiting patients, as requested, to ensure a smooth transition to the patient’s home.
-Maintain knowledge of agency policies and procedures and Medicare regulations applicable to home health care.
-Deliver plans of care to physician’s offices for signature (as appropriate) and ensure timely return of such plans.
-Participate in company-sponsored programs and meetings.
-Performs other duties as assigned by the Administrator/General Manager, Sales Manager or other appropriate supervisory personnel.

Qualifications

Marketing or sales Home Care experience essential
Medical Knowledge/Background preferred
Solid computer skills preferred
Excellent analytical, problem-solving and decision-making skills
Excellent organization skills and detail-oriented
Excellent communication skills
Excellent interpersonal skills
Multi-tasked and flexible
Self-directed and able to work autonomously with minimal supervision
Ability to communicate in English

Job Type: Full-time

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Nursing home: 1 year (Preferred)
• Marketing: 2 years (Preferred)

Ability to Relocate:

• Keyport, NJ: Relocate before starting work (Required)

Work Location: In person