Premier Martial Arts has been in business for more than 20 years, and since our founding in 1998 we have helped thousands of students of all ages realize their full potential. Premier Martial Arts delivers a best-in-class martial arts experience that helps our students develop the personal skills that are necessary to build a successful life. Our mastery of teaching martial arts over the past two decades is evident in our structured and thorough curriculum, which is standardized across our 200 locations across the United States, Canada, and England.

Our curriculum focuses on character development far beyond the importance of self-defense. We teach our young students how to respect their elders, how to be accountable, how to focus, and how to stay in shape in a fun and exciting atmosphere. We empower our adult students with the self-confidence to overcome anxieties and trauma, in an environment that fosters inclusion and social belonging.

A martial arts business’ program director is a person that is passionate about the value martial arts adds to a person’s life, and excitement for others to start their martial arts journey. The program director’s primary purpose in the school is to know the market and sell martial arts lessons. Our tried-and-true sales and marketing systems are the map that leads a program director to fulfill their mission of spreading the martial arts lifestyle. Being excellent in sales will allow the program director to accomplish the company’s financial goals as well as his/her personal financial goals.

A program director is usually the first and most important contact that a prospective client has with a school. Employees in this role must be friendly, professional, personable, and approachable. A program director must be detailed, organized, proficient, and a self-starter.

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