Premier Martial Arts has been in business for more than 20 years, and since our founding in 1998 we have helped thousands of students of all ages realize their full potential. Premier Martial Arts delivers a best-in-class martial arts experience that helps our students develop the personal skills that are necessary to build a successful life. Our mastery of teaching martial arts over the past two decades is evident in our structured and thorough curriculum, which is standardized across our 100 locations across the United States, Canada and England.

Our curriculum focuses on character development far beyond the importance of self-defense. We teach our young students how to respect their elders, how to be accountable, how to focus and how to stay in shape in a fun and exciting atmosphere. We empower our adult students with the self-confidence to overcome anxieties and trauma, in an environment that fosters inclusion and social belonging.

A martial arts business’ program director is a person that is passionate about the value of martial arts adds to a person’s life. They understand that to introduce the wonderful world of martial arts to as many people in their community as possible they must be fully invested in their education to market and sell martial arts lessons. That is in fact exactly what a program director’s purpose in the school is to market and sell martial arts lessons.

Before anyone should consider the position of the program director, they need to have an organic passion, motivation, and excitement for others to start their martial arts journey. Next, this person needs to be all-in when it comes to their education and implementation of the Premier Martial Arts marketing and sales systems. Our tried and true systems are the map that leads a program director to fulfill their mission of spreading the martial arts lifestyle. Being excellent in sales will allow the program director to accomplish the company’s financial goals as well as his/her personal financial goals.

You see, the beauty of this position is that we are selling a service that is priceless. When you show the value of our product in your marketing and sales, people are more than happy to join. Your commitment to spreading the benefits of our program can propel you into the great balance of meaningful work and financial success. There are very few industries that allow you to have both. The martial arts industry creates a rare and special scenario that allows you to have both. Think about it…. School teachers, police, and other first responders are some of the most important careers in our society, yet these professions are poorly compensated. We also see the opposite side of the spectrum where so many professions make astronomical amounts of money and really don’t contribute in a positive way to our society and local communities. So please understand what an amazing opportunity you have as a program director to empower others and change their lives for the better through martial arts.

This realization should excite you every day to market and sell your school’s services. A program director is usually the first and most important contact that a prospective client has with a school. Employees in this role must be friendly, professional, personable, and approachable. A program director must be detailed, organized, proficient, and be a self-starter.

1st-3rd Krav Maga Specific Ranks Available

Quarterly Live Events Held Across The Nation:

Premier Martial Arts Tournament Circuit for Students and Instructors

Upward Mobility Available:

Premier Martial Arts has the vision, the tools, and infrastructure to support your martial arts professional dreams!