Digital Strategist

Power California

Los Angeles Office, Hybrid

$60,000-$80,000 per year 

Full-Time, Exempt, Regular, At-Will

Who we are…

Power California is a multi-racial, nonpartisan 501(c)(3) charitable organization with a sibling 501(c)(4) organization, made up of on-the-ground community partners in urban, suburban and rural communities throughout the state. We are proudly one of the only statewide organizations dedicated to building the electoral power of young voters of color. Our mission is to harness the energy of young people of color to create a state that is fair, inclusive and just for everyone who calls California home. We elevate the voices of youth and young adults in our democracy and build their power to participate and lead in systems of government at all levels. 

As an employee of Power California, you will work alongside dedicated co-workers who are immersed in our mission.

Who you are…

Someone for whom creating change in the world is a value on your short list and to whom making a difference in your community gets you up and going every day. Someone who delights in collaboration with others and achieving meaningful goals as a collective. Someone who values inclusion and the empowerment of low-income immigrants, refugees, LGBTQIA communities and young people of color.

The impact you will have…

The Digital Strategist works closely with the Communications & Narrative Director and Senior Narrative Manager to lead, develop, and implement Power California’s 501(c)3 and its sibling 501(c)(4) nonprofit, PowerCA Action’s digital campaign and narrative strategies to support the organization’s goals and strategic plan. This role is responsible for the management of Power California’s 501(c)3 and its sibling 501(c)(4) nonprofit, PowerCA Action’s social media channels, content creation, and tracking and assessment of growth. This role works in collaboration with field, policy, and membership departments to ensure content and strategy is in alignment with organizing and policy goals. They will collaborate and support in training Power California’s statewide alliance partners to execute strategies.

How you will spend your days…

Digital and Social Media Management (35%)

• Manages 501(c)3 and 501(c)4 entities’ social media and content strategy across various platforms including Instagram, Twitter, TikTok, and Facebook.
• Manages the social media calendar for all channels; organizes or creates necessary content to reach potential supports and move them the ladder of engagement. 
• Builds our base of supporters through digital advertising, organic social media, and other digital tools. 
• Supports social media channel growth including tracking, evaluating, and reporting on the effectiveness of our social media strategy using analytics. 
• Develops digital toolkits for sharing our content with Power California Alliance partners, including uploading graphics into folders for download, sending reminders to our partners and allies about timing to post, and supporting partners in adapting content as needed. 

Content Production (25%)

• Creates and produces strategic digital content for Power California’s & PowerCA Action’s social media channels to further narrative and organizing priorities, including graphics, memes, and videos. 
• Drafts written copy for social posts, online ads, email blasts, and similar channels/vehicles. 
• Oversees multiple contracted content creators to ensure materials match the organizational brand and voice.

Digital Campaign and Narrative Strategy (30%)

• Develops digital campaign and narrative strategy plans for both Power California 501(c)3 and PowerCA Action 501(c)4 entities’ electoral and policy campaigns and membership programs. 
• Supports the Communications & Narrative Director and Senior Narrative Manager to develop narrative framing and key messaging for campaigns and membership programs, in collaboration with field, policy, and membership departments.
• Engages alliance partners in social media strategies, including offering trainings to strengthen their social media capacity and participation. 
• Leads, supports, and implements messaging and spokespeople training for partners, allies, and staff. 
• Stays on top of current events and social media trends; identifies opportunities to advance our message and visibility.

Narrative Department Support (10%)

• Supports additional communications work and digital projects as assigned, including story collection, training and capacity building of partners, and earned media and other communications efforts, as needed.
• Supports writing, copy editing, and review of materials and written content, as needed.
• Supports media handling, media requests and media tracking, as needed.

What you bring…

• 2 years’ experience in digital content creation and strategy with demonstrated success in growing social media channels.

• Excellence and creative vision to design, create, and edit digital materials including but not limited to graphics, memes, and videos. 
• Outstanding writing skills and ability to draft content that matches a branding guide and style.
• Experience implementing effective digital strategies, including familiarity with digital ad campaigns via Facebook/Instagram, Google ads, YouTube and other digital advertising platforms, with a strong eye for design and trends relevant to young people of color.
• Nonprofit, fundraising, 501(c)(3) and 501(c)(4), grass roots, lobbying experience
• Excellent time management and organization; works well both independently and collaboratively in a fast-paced environment with shifting timelines 
• Experience working/partnering with young people of color, low-income, immigrants and refugees and/or LGBTQIA communities 
• Strong computer literacy, including experience in Microsoft Suite and Google Docs
• Ability to consistently act and interact with integrity, compassion and openness to feedback
• Excellent ability to communicate with people at all levels and from various backgrounds
• Some evenings and weekends required, primarily during campaign seasons
• Has cell phone with adequate data plan and home internet connection with adequate speed

Benefits:

• Paid Time Off
• Vacation, Sick days, Personal days, and a robust paid holiday schedule that includes a winter break
• Health, Dental, Vision, Disability and AD&D Insurance
• 100% paid premium for Employee, Spouse (Domestic Partner) & Child Dependents
• Short- and Long-Term Disability Insurance
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with employee match of 50 cents on the dollar up to 6% of total salary
• Annual work-from-home stipend (New staff have a $1200 “start-up” budget for equipment and furniture for their home office)*
• Paid Sabbatical after 6 years of regular employment at Power California
• *Additionally, all employees will have a $250 annual budget for reimbursements relating to purchasing equipment and furniture for their home office

Physical Requirements and Environmental Conditions:

(The conditions and requirements below are representative of those required for an employee to successfully meet the essential requirements of the role. Reasonable accommodations may be made to enable employees to meet these requirements.)

• Must be able to remain in a stationary position, at a desk or similar, 80% of the time. Time spent in stationary location includes operating a computer and relevant peripherals and communicating via phone
• Regularly required by the duties of this job to move, ascend and descend, remain stationary, position oneself to access and operate machines and/or equipment and supplies, communicate, exchange information and observe details at close and medium range within work surroundings.

Travel Requirements: Travel occurs within California and nationally, for periods of 1 to 4 days at a time, 5 to 10 times per year
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by incumbents assigned to this job. This is not intended to be an exhaustive list of all the responsibilities, duties and skills required. The incumbent may be expected to perform other duties as assigned. This job may be reviewed as duties and responsibilities change with business necessity. Nothing described within this job description changes the at-will nature of employment for this role.

POWER CALIFORNIA IS AN EQUAL OPPORTUNITY EMPLOYER

Preference will be given to candidates who submit their application by March 1, 2024. Candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Power California is a values-based organization with a deep commitment to building transformative culture and challenging oppression in all its forms. We abide by all city and state “Ban the Box” laws. We invite all qualified candidates to apply. This includes people with disabilities, with diverse cultural and gender identities, and of African and indigenous descent, who are strongly encouraged to apply.