The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market. The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance. We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence. Your opportunity to drive innovation, grow your skillset, and work with some of the biggest and smartest brands is limitless at PMG. 

Responsibilities

• Act as primary owner of digital program initiatives (inclusive of video, display, digital OOH), direct publisher partnerships and programmatic activation
• Contribute to the media planning and strategy process, acting as primary owner of the RFP deliverables and vendor communication (inclusive of negotiation and plan revisions) 
• Coordinate with media operations, account services teams, analytics, and creative/product development for holistic planning and communication
• Spearhead vendor communication, working with Leads to define and document the overall scope of client projects
• Present proposals, noting cost, delivering schedules, recommendations & reporting throughout and after the campaign’s flight
• Responsible for flawless campaign execution and delivery to KPIs, aligning with PMG best practices and leading by example 
• Accountable for campaign trafficking requests and collection of all campaign needs prior to launch (asset spec hand-off, audience requests, etc)
• Own budgeting needs related to day to day account management such as monthly forecasting of goals, ad serving forecasts, and QA 
• Oversees and contributes to the development of detailed and summarized reports internally and for clients that clearly explain the why / ""so what"
• Serve as a mentor to coordinator/associate level team members on the team, guiding weekly optimizations and pacing decisions as needed
• Gain expertise in PMG’s proprietary technology platform Alli to create fit-for-purpose alerts, data analysis, and/or reporting'- Increased communication to clients and internal stakeholders; advancement of cross-functional communications

Skills & Experience

• 3 years of related work experience
• Bachelor’s Degree or equivalent work experience
• Intermediate to advanced understanding of the digital and programmatic landscape with hands-on experience executing campaigns in DSPs (The Trade Desk, Amazon) and Adservers (e.g. Doubleclick)
• Ability to triangulate different metrics as needed to guide complex pacing decisions
• Experience interacting with and presenting campaign performance recaps to key stakeholders and clients
• Strong analytical and technical skills with ability to develop data-based insights
• Strong verbal and written communication skills
• High degree of proficiency in Microsoft Excel 
• Self-motivated and likes to learn new tools and technology
• Highly organized and detail-oriented