Digital Marketing Manager (Marketing Brand Manager)

Platinum Entertainment, a nationally recognized multi-club nightlife operation, is seeking a full-time experienced digital marketing and brand manager. Responsibilities include all aspects of digital media content creation, placement on all relevant social and web-based platforms in addition to SEO, SEM, pay-per-click and all digital engagement services with customers. If applicable, this position may also include some external brand marketing tasks including but not limited to event planning and promotions, community engagement, and brand awareness.

Principal duties & responsibilities of this position include:

• Proactively develop marketing campaigns to improve visibility and enhance community understanding of the night club brand. Develop specialized marketing campaigns for internal and external use.
• Create engaging and creative content for promotional and advertising purposes
• Assist with management & development of websites. Creatively manage our websites for enhanced outreach to its members, customers and potential new customers.
• Develop and execute comprehensive media strategies across various channels, including digital, print, television, radio, and outdoor advertising
• Regularly post on social media accounts across all platforms
• Assist with event planning and promotion
• Help with management of club inventory/merchandise
• Administrative and organizational duties such as calendar management and management of web-based softwares
• Collaborate with internal teams to understand marketing objectives and target audience
• Conduct market research and analyze data to identify trends and insights
• Monitor campaign performance and optimize media plans to maximize customer count and ROI
• Bring awareness to brand and help elevate the company’s brand as a whole
• Engage with the community and find methods of expanding our customer base
• Stay up-to-date with industry trends and emerging media platforms
• Coordinate with creative teams to ensure brand consistency across all media channels and external promotions.

The ideal candidate for this position has:

• Adequate background in graphic design with preferred experience in all Adobe Creative Suite products, Canva, and more
• Experience with website management and development
• Proficiency in SEO, SEM, performance marketing, social media management, and other digital marketing strategies
• Strong knowledge of advertising principles and best practices
• Comfortability with community engagement and nightlife operations
• Experience with event-planning/management and both internal and external promotional marketing
• Strong communication skills
• Ability to work in a fast-paced environment and meet tight deadlines
• Knowledge of all web-based marketing platforms including but not limited to: Google Analytics, Google My Business, Yelp, etc.
• Experience with all social media platforms and social media analytic tools
• Bonus features include experience with the following: photography/videography, video-editing; Experience with the following softwares: SEMRush, Ahrefs, GoDaddy, WordPress, Social Pilot, Monday, Dropbox, Google Drive, iMovie or other video editing software, all Adobe Suite products including Adobe Photoshop, InDesign, Illustrator, etc.

This position will work in conjunction with our marketing team and will report directly to our Director of Marketing & Chief Operations Officer. Must be available for full-time work Mon-Fri 10am-6pm, or similar schedule, plus some additional weekend/event hours if necessary. Home base is Raleigh, NC, but must be ok with occasional travel to in-and-out-of-town promotional events.

Come join our amazing marketing team today!

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Weekends as needed

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Morrisville, NC 27560 (Required)

Ability to Relocate:

• Morrisville, NC 27560: Relocate before starting work (Required)

Work Location: In person