Loyalty Program Manager

We are looking for an experienced and results-driven Loyalty Program Manager who will be responsible for developing the strategy and overseeing the execution of our loyalty program. As a member of our marketing team, you will have a crucial role in driving guest engagement, retention, loyalty and deliver an exceptional guest experience. The ideal candidate will have relevant experience, a strong background in lifecycle marketing, process design, analytics, and a passion for pizza.

Position / Role Responsibilities:

• Own the execution of our email, SMS and loyalty strategy
• Develop and execute lifecycle marketing strategies
• Implement A/B testing and continuously optimize email and SMS campaigns
• Refine guests segmentation strategies based on metrics and personalize messaging
• Drive Email & SMS Innovation to achieve high open and click-through rates
• Utilize data-drive insights to optimize campaigns and monitor KPIs for maximum ROI
• Manage reporting and ongoing analyses to grow SMS channel revenue and other KPIs
• Collaborate with other departments such NRO, Training and Recruiting
• Establishing a feedback loop to optimize results (images, copy, CTAs)

Marketing Support Responsibilities:

• Assist with executing marketing objectives, strategies, promotions, and annual plans for products and LTOs.
• Support the Director of Marketing to manage the launch calendar, budget, and forecasts.
• Participate in ideation sessions for new product development.
• Create training materials and promotion/product launch materials.
• Manage the development and implementation of the launch kit for all new promotions and LTO launches, working hand-in-hand with Marketing and NRO teams.
• Monitor performance measurements to ensure sales objectives are accomplished.

Qualifications, Experience & Education:

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in loyalty marketing, with a track record of leading lifecycle campaigns (preferably in the restaurant industry)
• Proficient in CRM platforms with multi-channel and multi-touch campaigns
• A KPI mindset, with the ability to stage work with a business impact approach
• Experience in data analysis using MS Excel to gain meaningful insights
• High enthusiasm paired with a “can do” mindset regardless of the task and the determination to face any challenge.
• Creative mindset with a passion for innovation and exploring industry trends and emerging technologies

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• San Antonio, TX 78258: Relocate before starting work (Required)

Work Location: In person