We’re looking for the best talent to help The General® to bring quality insurance to people who need it the most. Compensation may vary based on the job level and your geographic work location Compensation Minimum:$87,990.00 Compensation Maximum:$131,985.00 Job Description and Responsibilities: Essential Job Responsibilities Create the best possible digital user experience in our industry that drives efficiency, educates, empowers and delights. Develop and manage the assigned digital product strategic roadmap to accomplish organizational objectives. Manage the tactical prioritization of digital product enhancements while partnering with the business steering committee and IT development teams on execution. Develop and distribute frequent analytics reporting to include customer feedback, and overall KPI metrics. Analysis and make recommendations on enhancements to leadership based on findings. Managing, reviewing and preparing weekly and monthly reports to evaluate production, profitability and growth opportunities. Leveraging survey reports for day to day issue resolution as well as product improvement. Monitoring voice of the customer programs and make suggestions for improvement. Manage implementation and overall success of analytics platforms with internal and external resources. Planning, conducting and reporting on consumer A/B and multivariate testing of digital changes. Lead usability testing for internal platforms, web, mobile apps and other digital platforms. Monitor customer needs and keep current on industry standards/trends and respond by making adjustments to user experience. Coordinate compliance with the Legal Dept. Act as the central contact point for questions regarding legal compliance issues regarding our online program. Work closely with the entire Digital team and other departments within the organization to execute on cross functional initiatives. May perform other duties as assigned Experience/Skills Requirements At least 4 years’ experience of relevant digital experiences. At least 4 years’ experience with digital/platform analytics and the ability to integrate digital/platform metrics into robust reporting (Google Analytics preferred). Excellent strategic and critical thinking abilities. Strong project management skills with the ability to assess processes and implement change to improve quality and efficiency. Familiarity with technical issues around web development and ability to work constructively with developers and designers. Excellent presentation, communication and negotiation skills. Must possess above average interpersonal skills and have the ability to represent the company effectively in public forums and when interacting with potential partners. Ability to work independently. Insurance industry experience preferred. Requires proficient PC and Windows skills (intermediate level of Microsoft Office applications required). Proficient PC and Windows skills (advanced skills in Excel, Access, SQL, and web analytics tools). Basic understanding is required of mobile platforms iOS and Android, and OS Browsers IE, Safari, Chrome, Firefox. Education Requirements Bachelors’ degree required in marketing, computer sciences or related field. Master’s degree in marketing, computer sciences or related field preferred When you work at The General you can expect benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, and a paid-time off program. In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Enterprise benefits. Stay connected: Join Our Enterprise Talent Community! The General®, is an automotive insurance company that has been saving people money for 60 years! Since we first opened in 1963, we have surrounded ourselves with bold thinkers and passionate individuals who share our goal of bringing affordable, quality insurance to people across the country. Our vision influences how we deliver on our promises to our customers, our communities, and each other. Ask any of our employees and they’ll tell you life at The General is a challenging, fast-paced, exciting experience that offers a competitive total rewards package, healthy work/life balance and an exciting working environment. We’ve engineered a stable, collaborative culture supported by a community that truly cares about one another and about achieving extraordinary results. We celebrate diversity, team spirit and a can-do attitude – so be prepared for opportunities to learn and grow as you work alongside coworkers from different backgrounds and professional experiences! We take pride in offering quality insurance and providing exceptional service. Through your invaluable skills and talents, you can help us continue to shape the insurance industry. Join Our Enterprise Talent Community!