Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Purpose

This role will be responsible for systematical identification and freeing up of inefficiencies of A&M spend in the frame of Marketing Transformation project.

This includes providing A&M expertise in mapping of existing Media and A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency and right sizing of A&M spend in the BU.

Together with BU Marketing team, this person co-leads development of portfolio of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU.

Responsibilities

• Responsible for A&M spend process mapping and developing proposal for A&M efficiency and right sizing optimisation in the frame of GBS leadership of Diagnose stage of Marketing ransformation project in 15 markets during 2023 - 2024.
• Work with GBS Analysts and GBS Marketing Transformation project manager in developing BU A&M spend cube from raw data.
• Provides A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis.
• Leads brand deep dives with local BU marketing teams during Mareketing Transformation Diagnose stage in order to map existing processes and identify potential productivity opportunities.
• Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity.
• Identify above-market opportunities and channel to the right teams/functions to deliver (incl. GBS-driven opportunities)
• Maintain, further develop, and share the toolkit of proven levers/initiatives across markets
• Provides recommendations on GBS service catalogue leverage in the BU and work with Sector GBS Design leads /Sector PMO in understanding size of the prize and resourcing requirements.
• Together with project manager and GBS Marketing Transformation Director co-leads development of portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project.
• Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU.
• Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU.
• Work with external consultants (McKinsey team) ensuring marketing Transformation Diagnose knowledge transfer to GBS team. Co-shadow 2023 projects codifying learnings for A&M process mapping capability.
• Leads internal capability building effort in A&M process mapping to enable PepsiCo to drive Marketing transformation projects independently from H2 2023 and developing sustainable solutions for the BU in the long term.
• Own deploying the necessary tools and processes to make change stick, building continuous productivity management
• Lead the team of Marketing Transformation A&M Process experts (3 FTE in 2023 and 5 FTE in 2024), focusing on building a high-performing team, coaching and developing each individual to grow and realise their potential, whilst recruiting and retaining best-in-class talent

Qualifications

• 10 years in marketing at an FMCG company; Media agency management (5 years) is a must
• Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets)
• Proven track record in managing large scale marketing spends optimisation, developing new policies and ways of working
• Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable
• Understanding of Marketing Procurement process is a plus
• Building internal capability and processes from scratch
• Supporting others’ professional growth by providing valuable feedback, coaching, and leveraging more formal development tools and processes
• Good communication skills and proficiency in English language