JOB
PURPOSE OF POSITION:
The Marketing Coordinator advances the mission of PenMet Parks by planning and performing all marketing, graphic design, and communications efforts under the supervision of the Director of Administrative Services. This position manages the PenMet Parks brand and marketing strategies, internal and external communications efforts for the District, serving 40,000 people. The Marketing Coordinator regularly engages with community members, contractors, vendors, and employees.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES/DUTIES:
Coordinates District-wide marketing and communications, including but not limited to the website, social media platforms, print publications, graphic design, internal and external messaging, advertising, and other communications.
Develops marketing and communication plans and materials to promote participation in District programs, initiatives, and events.
Manages the implementation of the style guide, brand refresh, and ensures compliance with brand standards district wide.
Serves as District point-of-contact for public comments received through the District’s media channels.
Conducts community outreach throughout the Greater Gig Harbor area, including marketing events with key partners.
Develops, monitors, and evaluates District marketing and communications budget.
Facilitates quarterly production of the Recreation Guide and other print materials in coordination with staff.
Ensures activities comply with Federal, State, and Local laws, regulations, rules and/or standards, as well as District and departmental policies, procedures, and regulations.
Proactively identifies opportunities to improve systems, processes, and services.
Conducts research, purchases, and inventories supplies and equipment required to market and present the District.
Takes responsibility and ownership for accomplishing work, delivering results, and meeting the organization’s objectives.
Supports and maintains an inclusive work environment that respects diverse ideas, backgrounds, and styles.
Develops and implements internal communication strategies for District staff, Board of Commissioners, and stakeholders.
Creates and presents reports to provide updates on the effectiveness of marketing campaigns, social media efforts, and communications strategies.
Writes compelling, on brand content for all of the organization’s communications needs including website, news releases, and other communications platforms.
Identifies and executes opportunities to protect and promote the District’s image, reputation and brand while maintaining the confidence of the District regarding critical and sensitive issues.
Prioritizes and coordinates marketing requests submitted by staff to deliver effective, engaging, content.
Perform other duties as assigned.
QUALIFICATIONS:
Required Experience:
Two years of experience performing a range of communications, marketing, graphic design, public relations, and branding strategies.
Required Education:
Bachelor’s degree in communications, marketing, public relations, or related field(s) required; Additional; work experience may substitute for the required education on a year-for-year basis.
Professional Licenses/Certifications: None.
Knowledge/Skills:
Demonstrates active interest in continual learning to enhance and apply new functional skills.
Effectively applies a thorough knowledge of the organization and departmental policies, procedures, and regulations to all actions.
Performs multiple tasks simultaneously.
Assesses the work to be performed and sets appropriate priorities and realistic time parameters.
Prioritizes and organizes work plans based on objectives and desired outcomes.
Collaborates and shares responsibility for decisions and monitors progress toward goals by establishing strong feedback channels.
Ensures work is thoughtfully and professionally completed.
Assesses situations effectively and takes initiative with minimal supervision.
Works cooperatively and collaboratively with internal and external colleagues, the Board of Park Commissioners, contractors, partners, and the public.
Possesses excellent written, listening, and verbal communication skills. Produces and delivers professional-quality reports.
Proficient in Microsoft Office, Metta Business Suire, Design Software (such as Canva, Illustrator, Adobe, Photoshop), and file sharing platforms such as Teams and SharePoint.
WORKING CONDITIONS AND PHYSICAL DEMANDS:
Work is performed in an office setting.
Prolonged periods of time may be spent using a computer, telephone, and other office equipment.
This position will require seeing, talking, walking, standing, bending, and carrying.
This position will require sitting for long periods of time and walking and/or standing is only required occasionally.
The position will occasionally be required to lift and carry up to 10 pounds.