Salary: $8,738.78 - $10,685.81 Monthly
Job Type: Classified Administrator
Job Number: 03500
Location: Pasadena, CA
Department: Student Services
Closing: 1/30/2023 11:59 PM Pacific
Under the general direction of the Associate Dean of Pathways FYE and Outreach & Recruitment, the Director of Outreach & Recruitment is responsible for managing the college's outreach efforts and guided entry services and resources for new-to-college students. The Director provides leadership in the development and oversight of program planning, staffing, and review as well as learning outcomes. They oversee the college's "guided entry" process, ensuring that new students make a smooth transition to college. The Director manages grant-funded outreach programs. Their responsibilities extend to all sites for the District, providing linkages with service area high schools, community organizations and agencies, overseeing program funding, and collaborating with other entities on campus.
EXAMPLE OF DUTIES
Provide leadership to the college's outreach function, including student recruitment; develop relationships with K-12 districts and community entities from which potential students are or might be recruited; ensure a favorable image of the college through organized outreach campaigns and information dissemination; represent the college at off-campus functions and events as appropriate.

• Assist in the development of systems to track and evaluate students' progress and communication through the "guided entry" (matriculation) process, including completion of financial aid applications, enrollment in summer orientation (JAM), and successful enrollment in college.
• Plan, develop, organize, coordinate, implement, direct, and evaluate the operations and activities of the assigned college's outreach efforts; identify and schedule all outreach opportunities and advertising sites; oversee the maintenance of the calendar of outreach and promotional activities and events.
• Prepare, maintain, collect, and compile statistical information and other data related to outreach and matriculation services provided to potential and enrolled students and the number of students served; review and certify the accuracy of data concerning program participation; analyze and evaluate data, identify trends and develop recommendations for improved services and outcomes; prepare statistics and reports of outreach activities.
• Develop, prepare, and monitor budgets, coordinate expenditures, analyze and review budgetary and financial data, and maximize financial resources; ensure integrity in fiscal matters related to the program control and authorize expenditures related to program activities in accordance with established processes, guidelines, rules, and regulations.
• Work with managers, supervisory staff, and faculty engaged in guided entry efforts (for example, Admissions & Records, Financial Aid, Counseling, and the First Year Experience) to coordinate high school outreach and other community relations efforts; develop and implement communications and appropriate methods and procedures to optimize efficient and effective delivery of outreach services to recruit potential students and to retain enrolled students.
• Collaborate with communication and marketing staff to establish marketing plans related to outreach activities and services; assist public information and marketing staff in coordinating marquee recruitment announcements; assist in the development and evaluation of new or improved public relations and marketing goals, objectives, policies, and procedures related to area of assignment.
• Oversee the facilitation of orientation and advisement/guidance sessions, both on and off campus, for new and potential students to answer questions and provide information concerning the college's expectations for both academic achievement and personal goals
• Work closely with other District departments and staff to ensure smooth implementation of matriculation component activities; respond to outreach and matriculation requests for information; serve as a campus matriculation policy resource and interpret and communicate matriculation policies, procedures, regulations and other information
• Chair planning and marketing for key events, such as Welcome Day, Open House, Family Night, Counselor Day; serve as member of committees as assigned, including those related to the accomplishment of outreach goals and those related to various events
• Coordinate activities to expand and enhance the student ambassador program and other student-related outreach and recruitment efforts
• Coordinate campus tours of students, families, and other visitors, ensuring that campus tours are conducted professionally by student ambassadors and/or staff for prospective students and their parents
• Assist in the development and review of all outreach-related promotional materials intended for general distribution; research, recommend, coordinate the acquisition of, and maintain an inventory of appropriate college promotional giveaways and outreach items; select, order and secure all giveaways and oversee the storage, delivery and use of items
• Ensure the development and production of effective, timely, and accurate printed outreach materials; direct the distribution of digital and printed materials to publicize the college and its programs and opportunities; work with the marketing department to develop, produce, and maintain an inventory of a variety of marketing and promotional items such as graphic designs and artwork, logos, signs, posters, flyers, brochures, and other outreach materials
• Participate in local city associations that support the college and community events and may promote the college to local citizens
• Make oral presentations to community members, students, parents, counselors, and professional colleagues at various gatherings; conduct workshops to provide specialized information regarding assigned outreach programs and related student services; represent the college at corporate education fairs and community and business sponsored events, to promote college outreach and recruitment programs and related student services
• Recruit, hire, train, schedule, assign, supervise, mentor, evaluate, and coordinate the work of full and part-time Classified staff and Student Ambassadors
  • Three (3) full-time HS Relations / College Orientation Specialists (one position, the STEM specialist, is grant funded and the position will be terminated on 9/30/2025)
  • Three (3) Outreach & Recruitment Professional Experts
  • Approximately 15 Student Ambassadors
• Communicate with District and college administrators and support personnel, representatives of State and federal agencies, educational institutions, social service organizations, counselors and others to coordinate programs and activities
• Prepare, administer and oversee all budgets related to outreach; prepare recommendations and justifications regarding budget requests; authorize expenditures according to District policies and applicable regulations
• Serve as liaison with all programs that do outreach and marketing in the community to recommend and advise the most efficient use of designated funds for outreach and marketing
• Serve as the central clearinghouse for other college departments that participate in the college's outreach and recruitment efforts; initiate an accountability structure to ensure campus outreach efforts performed by a variety of departments is coordinated, with a consistent message, and directed to appropriate individuals or groups
• Participate in campus and local media production related to student recruitment and school/community relations; ensure that accurate and consistent information is conveyed
• Provide leadership to department staff in the use of technology to assure the effectiveness and efficiency of departmental operations
• Perform related duties as assigned

EDUCATION AND EXPERIENCE:
Bachelor's degree or the equivalent from an accredited college or university with major course work in social sciences, liberal studies, communications, education, counseling, or a closely related field.
Three years of increasingly responsible and directly-related paid work experience in an area of student services, such as student outreach, recruitment, or matriculation, preferably in an institution of higher education
DESIRABLE QUALIFICATIONS:
Management or leadership experience

• Experience at the community college level
• Experience with college outreach and recruitment activities
• Experience with grant-funded outreach programs such as TRIO
• Experience in data tracking and reporting
• Experience in budget management
• Experience with Admission & Records, Enrollment Management, and Retention activities
• Experience with student success activities/interventions
• Strong oral and written communication skills
• Interpersonal skills using tact, patience, and courtesy

KNOWLEDGE OF:

• Educational advisement of K-12 students and community college students
• Leadership and training techniques used in the development of a strong working team
• Matriculation requirements and procedures at a community college
• Budget preparation and administration
• Principles and procedures used in community college outreach and matriculation programs and services
• Pertinent federal, state, and local laws, codes, and regulations including Title V matriculation requirements
• Confidentiality requirements when dealing with personal and sensitive student information
• Principles, practices and procedures of fiscal, statistical, and administrative research and report preparation
• Recordkeeping methods and procedures including maintenance of files and information retrieval systems
• Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases
• Diverse academic, socioeconomic, cultural, disability and ethnic backgrounds of community college students

ABILITY TO:

• Plan, develop, organize, coordinate, implement, direct, and evaluate comprehensive outreach programs to attract, enroll, orient, assist, and retain community college students
• Maintain current knowledge of student outreach, recruitment, enrollment, and matriculation programs and practices for community colleges
• Oversee the operation of computer, peripherals, and software programs, including student information systems and customer relationship management (CRM), database management, spreadsheet, word processing and specialized software
• Prepare and administer budgets for assigned program areas
• Interpret and apply complex and technical state and federal laws and regulations related to outreach and matriculation
• Establish goals and timetables to meet program needs
• Adapt to changing technologies and learn functionality of new equipment and systems
• Collect, compile, and analyze detailed data related to assigned functions
• Communicate clearly, concisely and effectively, both orally and in writing, with diverse constituencies within and outside of the District
• Effectively work with faculty, staff, the general public, and the community to assess and respond to their needs
• Encourage professional excellence among the staff and promote an organizational culture of customer service, innovation, and quality services
• Implement and maintain filing and record-keeping systems
• Plan and organize work to meet schedules and changing deadlines
• Recruit, select, hire, train, mentor, supervise and evaluate the performance of assigned personnel
• Work with and exhibit sensitivity to and understanding of the varied racial, ethnic, cultural, sexual orientation, academic, socio-economic, and disabled populations of community college

APPLICATION AND SELECTION PROCESS
Pasadena City College utilizes an online application process. Hard copy, e-mailed, or faxed resumes are not accepted. You can apply for a position from any computer with Internet access. Please keep in mind the following:

• If you do not follow the process or your application/resume is incomplete, your information will not be processed.
• The hiring committee will review, evaluate, and consider applications and supporting materials received by the deadline. Meeting the minimum qualifications for a particular position does not assure the applicant an interview.
• While the acceptance of the application packet is done through PCC's Applicant Tracking System (ATS), all hiring decisions are made by a hiring committee.
• Once applications are submitted they are final. Please carefully review your application and the documents which you are attaching to make sure that they are free from errors and complete. If you require assistance with your application, please refer to the application guide or you may contact NeoEd Customer Support at 855-524-5627. Customer Support is available Monday - Friday, 6 a.m. - 6 p.m. (PST).

All materials listed below are required for your application packet to be considered complete:

• Resume or Curriculum Vitae
• Cover Letter

After a review of applications received, the District may require the completion and submission of supplemental documents prior to the interview process.
ABOUT US
Established in 1924, Pasadena City College, (PCC), has been serving the West San Gabriel Valley for 96 years. PCC enrolls more than 29,500 students each semester and offers 107 academic degree programs and 72 Career and Technical Education (CTE) programs to its students. PCC serves one of the most culturally diverse student populations in the nation. The College sets the stage for preparing students to meet the demands of a changing world. Building relationships with community partners provides opportunities for PCC faculty and its students to engage in opportunities not often available to students in other areas.
The main college campus occupies a 53-acre site, while the Foothill Community Education Center and Child Development Center are located in separate nearby off-campus facilities. Due to the geographic size of the District, PCC has two additional satellite sites - the Rosemead Center and its newest site, PCC Northwest at John Muir High School. For more information, go to www.pasadena.edu.
OUR STRENGTHS
PCC has many institutional strengths that distinguish it among its peers, both in the state and across the nation. Among them are:
A highly multicultural student body:

• 47% Latino/a/x
• 4% Black/African American
• 27% Asian
• 4% Two of More Races
• 15% White
• 3% Unknown/Other

Annually, at 49%, the College achieves recognition for one of the highest rates for transfer degrees to baccalaureate level institutions, both in California and across the nation. Additionally, PCC boasts a 52% bachelor's degree attainment rate for Pasadena graduates who transfer to a four-year university, compared to 42% nationally. The College is well known for national mathematics and forensic honors, as well as its extensive study abroad opportunities.
PCC was once again named one of ten national finalists for the 2019 Aspen Prize for Community College Excellence, widely recognized as the nation's premier honor for two-year colleges. The Aspen Prize recognizes institutions for their outstanding outcomes in four areas: student learning; certificate and degree completion; employment and earnings; and high levels of access and success for minority and low-income students.
PCC is ranked by the Military Times as the top community college in California for military veterans, and the College is similarly ranked among the top community colleges in the nation. The PCC Courier, the student newspaper, is a perennial award winner.
Twelve students are elected annually by the PCC Associated Students to represent and advocate on behalf of the student body. There are 80 student clubs and organizations representing the interests of a culturally diverse student population.
In February 2017, the Accrediting Commission for Community and Junior Colleges of the Western Association of School and Colleges reaffirmed PCC's status as a fully accredited institution. For more information, go to www.pasadena.edu.
OUR MISSION
Pasadena City College is an equity-minded learning community dedicated to enriching students' academic, personal, and professional lives through an array of degree and certificate programs, campus engagement, and customized student support.
To view our Mission, Vision and Values, visit this link.
ADDITIONAL INFORMATION
Successful applicants must provide proof of eligibility to work in the United States.

• Successful completion of background check including Live Scan and Tuberculosis (TB) assessment/screening.
• Pasadena Area Community College District will not sponsor any visa applications.
• Applicants must be available for interviews at Pasadena City College at no cost to the District.
• Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting the Office of Human Resources directly at (626) 585-7388.
• The Pasadena Area Community College District does not discriminate in the educational programs and activities operated by the District or in employment procedures and practices of the District. The Policies of Title IX as developed to date are available for inspection during normal business hours at the District office at 1570 E. Colorado Blvd., Pasadena, CA 91106.
• Crime awareness and campus security information are available from Campus Police. (Public Law 101-542).
• The Pasadena Area Community College District is an equal opportunity employer. The District encourages applications from underrepresented minorities and the disabled.
• An applicant, who attempts to contact individual Board members or members of the screening committee with the intent of influencing the decision of the committee or the Board, will be disqualified. General inquiries regarding the position and/or District employment should be directed to the Office of Human Resources.

PASADENA AREA COMMUNITY COLLEGE DISTRICT
Equal Opportunity, Title IX, Section 504 Employer
To apply, please visit https://www.schooljobs.com/careers/pasadenaedu/classified/jobs/3871099/director-outreach-guided-entry-services
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