Job Summary

*Candidate Identified* The Manager Campaign & CRM Reporting and Analytics is responsible for reporting and analytics for the Customer Relationship Management (CRM), including all lifecycle campaigns and campaign marketing initiatives to our loyalty and non-loyalty customers. The role is responsible to own a diverse set of reporting, health, and analytics needs across email/push/SMS, CRM, and all components of customer marketing data. The role is responsible for understanding campaign performance, customer segmentation, customer engagement and growth by analyzing, measuring, and recommending actionable solutions. The work of this role incorporates KPI reporting, a/b testing design and analysis across various campaigns, customer segmentation, lift modeling, data modeling, and dash boarding (Tableau) - to discover strategic insights and guide decision making.

Duties and Responsibilities (other duties as assigned)

• Develop and execute a comprehensive CRM and Campaign Initiatives health and analytics model and strategy that aligns with overall marketing objectives and business goals
• Oversee the monitoring, evaluation, and analysis of email/push/SMS marketing campaign performance metrics, including open rates, click-through rates, conversion rates, revenue generated, and more
• Work closely with our CRM and Loyalty platform vendors and our internal IDS data team to ensure the availability, quality, and accessibility of data required for emai/push/SMS reporting and analytics
• Extract actionable insights from complex email data sets
• Drive A/B and multivariate testing initiatives to optimize email content, subject lines, send times, and other key elements and implement advanced testing methodologies
• Support the marketing team to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences
• Partner with IDS data team to Implement advanced segmentation strategies
• Provide Marketing leadership and other key stakeholders with CRM & campaign eporting and insights
• Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development
• Build customer views to understand the impact of marketing on customers across all stages of the lifecycle including New User Acquisition, Engagement/Retention, and Reactivation and the role of each marketing channel throughout the customer journey
• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect
• Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance
• Collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy