6 Director, Consumer Insights Jobs in Atlanta, GA
PAPA JOHNS is Hiring a Director, Consumer Insights Near Atlanta, GA
Job Summary
The Director Consumer Insights is responsible for shaping the understanding of consumer behavior, preferences, and trends. The role leads the efforts to uncover actionable insights that drive strategic decision-making across product, marketing, customer journey, and brand strategy.
Duties and Responsibilities (other duties as assigned)
- Develop and implement a comprehensive consumer research roadmap, incorporating learning objectives from Marketing, Culinary, Operations, Digital Customer Experience and Enterprise Strategy. Ensure research plans address key business questions and supports critical decision-making processes
- Develop and execute research to understand consumer behavior, preferences, and trends across various demographics and geographies.
- Recommend a variety of research methodologies, including surveys, interviews, focus groups, ethnographic studies, and data analysis, to gather actionable insights.
- Stay abreast of industry trends, competitive landscape, and emerging technologies to provide proactive insights that inform business decisions and maintains the brand’s competitive edge
- Translate research findings into compelling narratives and actionable recommendations through reports, presentations, and workshops.
- Collaborate with external research partners and vendors to augment internal capabilities and resources as needed.
- Maintain the market research budget
- Own relationships with research vendors including negotiating terms for projects and services.
- Drive innovation and continuous improvement within the consumer insights function, leveraging new technologies and methodologies to enhance research capabilities.
- Manage a Consumer Insights analyst, providing guidance, mentorship, and support to foster growth and development.
Job Summary
Full Time
$116k-145k (estimate)
03/21/2024
05/19/2024
fafsfoods.com
Slidell, LA
<25
Related Companies
The job skills required for Director, Consumer Insights include Insight, Market Research, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Consumer Insights. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Consumer Insights. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Consumer Insights positions, which can be used as a reference in future career path planning. As a Director, Consumer Insights, it can be promoted into senior positions as a Customer Insights Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Consumer Insights. You can explore the career advancement for a Director, Consumer Insights below and select your interested title to get hiring information.
