What You'll Get To Do:

Panasonic Eco System North America seeks a collaborative and data driven digital marketer to join us. This person will be responsible for developing, executing and managing strategic initiatives around the CRM, Salesforce, system and lead management process, including managing day to day Salesforce operations. The ideal candidate will help develop, communicate, and lead digital marketing strategies to achieve business goals. They will work cross-functionally across the company and manage partners and vendors to drive our day to day marketing operations. They will also analyze internal and external data to report campaign performance, identify opportunities, translate data into actionable recommendations for various programs, encompassing marketing campaigns, website optimization and beyond.

CRM System Management

• Be the central point of contact and internal champion for all system users and provide support which includes information gathering, troubleshooting, and reporting for software applications, via service requests.
• Provide CRM, Salesforce, training for new employees and users and update CRM, SF, product information for launches, and maintain product price books for new products and price revisions to generate accurate quoting for opportunities.
• Drive the implementation of new modules for the system, including Marketing and Customer Service, and ensure people know where to communicate and how.

Digital Marketing, focusing on Salesforce Marketing Cloud

• Strategize and execute digital marketing communications across multiple channels including email, social media, search and other web based activities.
• Build complex cross channel journeys, deploying the right type of communication to the right audience at the right time.
• Make recommendations for channel advancements that align directly with our business KPIs.

Implement best practices for developing emails within Salesforce Marketing Cloud as well as designing and deploying new campaigns.

• Create and maintain Salesforce Marketing Cloud automations and data extensions and connector data transfer processes.

Analytics and Reporting

• Data Analysis and Strategy
• Utilize multiple data sources and conduct in depth analysis through data analysis tools such as R, Python, and SQL. Identify trends and opportunities, draw appropriate conclusions, and translate analytical findings into marketing and business strategies.
• Campaign Monitoring and Reporting
• Monitor, measure, and report on the performance of marketing campaigns, providing data driven recommendations for improvement. Use visualization tools and storytelling skills to create compelling presentations that influence future campaigns.
• Metrics Development
• Develop and propose new key performance indicators, KPIs, and metrics to provide actionable intelligence to business stakeholders.
• Strategy Development
• Lead the development and execution of marketing strategies by leveraging the capabilities of our Customer Data Platform, CDP.
• Customer Segmentation
• Work closely with analytics teams and marketing stakeholders to define and implement customer segmentation and profiling initiatives.
• Cross functional Collaboration
• Collaborate with cross-functional teams to develop targeted campaigns aimed at engaging key customer segments effectively.
• Compliance and Governance
• Ensure all data collection and handling are compliant with regulations such as GDPR, CCPA, or any other applicable laws.
• Reporting and Insights
• Measure and report the effectiveness of CDP based campaigns and provide insights and recommendations for ongoing improvements.

What You'll Bring:

Education and Experience

• Bachelor's degree in business or marketing; master's preferred, though not required.
• Minimum 3-5 years of experience in a data driven marketing role with responsibilities including
• Email marketing, lead nurturing, marketing automation, analytics
• Salesforce Marketing Cloud or similar systems
• Google Analytics
• Data analysis tools, e.g., R, Python, SQL, HTML and CSS, Amp Script and email design
• Marketing technology platforms like Google Ads, Facebook, Campaign Manager, Google Analytics, Salesforce, and similar products.
• Data analysis, insights development or similar role within marketing domain
• Consumer insights study
• Must be located in Newark New Jersey area

Competencies

• Effective time management, organization, strategic thinking, problem solving and leadership skills.
• Able to learn new IT and marketing tools quickly.
• Thrive in a fast paced, team oriented, collaborative, and deadline driven work environment.
• Strong project management, data management, and training and support skills.
• Exceptional data driven story telling skills
• Ability to work in autonomous and independent manner.
• Skilled in building effective relationships with frontline, client facing professionals and fellow support staff colleagues.
• Strong computer skills, Microsoft Office, Word, Excel, PowerPoint
• Communications
• Has a basic ability to communicate with all stakeholders in a timely and effective way.
• Able to articulate problems and solutions in concise, simple to understand language.

Other Requirements

• Some domestic travel may be required, less than 10 percent to trade shows, events and customer locations