Description

OptConnect is an industry leader in the managed wireless connectivity space located along the Silicon Slopes of Kaysville, Utah. Our solution focuses on providing safe, secure, reliable, and affordable connectivity by using a combination of proprietary device configurations, cloud-based remote monitoring software, and tight integration with cellular carriers. We are a team of innovators and creatives who work together to succeed. Our company is growing fast and we’re looking to hire the best and brightest.

We are seeking a dynamic and experienced Marketing Coordinator to join our team in Kaysville, Utah. This hybrid role requires a passionate individual who will split their time between remote work and being in our office three days a week. The Marketing Coordinator will be instrumental in executing marketing strategies, managing social media channels, planning events, and lead-generation initiatives.

Key Responsibilities:

• Social Media Management: Oversee and manage the company's social media presence across various platforms, including content creation, scheduling, and engagement.
• Event Planning: Plan, coordinate, and execute company events, including tradeshows, conferences, and webinars. Ensure all logistics are handled efficiently and events run smoothly.
• Digital Marketing: contribute to digital marketing campaigns, including email marketing, SEO, and content marketing using best practices. Monitor and report on campaign performance.
• Lead Generation: Identify and execute strategies to generate and nurture leads through various digital channels and marketing initiatives.
• Cross-Team Collaboration: Work closely with sales, product, and other teams to align marketing strategies with company goals and ensure cohesive execution.
• Data Analysis: Analyze marketing data and metrics to measure the effectiveness of campaigns and strategies. Provide insights and recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Digital Marketing Proficiency: Hands-on experience with digital marketing tools and techniques, including email marketing platforms, Google Analytics, SEO, and social media advertising.
• Lead Generation: Experience in developing and executing lead generation strategies that drive measurable results.
• Collaboration Skills: Excellent interpersonal and communication skills, with a proven ability to collaborate effectively with cross-functional teams.
• Analytical Skills: Strong data analysis skills, with the ability to interpret data, generate insights, and make data-driven decisions.

Desired Qualifications:

• Social Media: Proven experience as a Social Media Manager for a brand, with a strong portfolio of successful social media campaigns.
• Event Management: Demonstrated experience in planning and managing tradeshows and other corporate events.
• PR: Hands-on experience managing PR, corporate communication, and brand management for a national company.