Career Area:
Marketing
Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Definition
Expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, creative development, and public relations.

Responsibilities

• Analyzing the business objective and opportunities to develop and align the marketing strategies.
• Conducting market/competitive research to identify new opportunities and industry trends.
• Establishing metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
• Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy to the changing organizational scenarios.

This role will play a lead role for marketing and communications for Integrated Product Management (IPM), within the Digital Product Management organization in Cat Digital. This will include supporting and developing clear internal communications for key business processes that IPM leads, sharing progress and value enabled for Demand Intake, Digital Product Councils, Enterprise Target-Setting, Digital Asset Inventory, and the Ideas Intake Portal.

This role will also support the development and implementation of internal communications and marketing as needed for integrated products & services, including the Insights Hub, Salesforce Enterprise Product Management and the CCAT (Cat Customer Admin Tool).

The role will have special focus on internal and dealer communications and marketing for the Cat Customer Admin Tool and Register.Cat.com, which are streamlining customer registration and onboarding customers onto our digital applications like eCommerce and Equipment Management. As these products are closely integrated with our dealer and customer-facing digital products, this role will need to work closely with the communications specialists from these digital product teams and with the members of our Digital Product Marketing team that supports these digital products.

This role will also support the development and implementation of communications for integrated customer experience initiatives led by IPM in close partnership with our digital product teams to drive an improved customer experience across our digital products for our dealers and customers.

This role will bring together clear communications, messaging and the value story for portfolio of business process leadership and integrated products and services lead by IPM.

Skills
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of \"big picture\" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
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This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
May 3, 2024 - May 6, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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